Head of Marketing

Create and execute marketing strategy, own product positioning, and lead product storytelling

Adapty was made by engineers for engineers. As developers, we worked closely with in-app purchases and subscriptions. Having faced all kinds of problems, from tech implementation of subscriptions to price optimization, we’ve decided to create Adapty – a simple all-in-one service for subscriptions.

As our new Head of Marketing, you will be responsible for defining and executing Adapty’s GTM strategy. You will touch on all aspects of the product development and go-to-market process, from the leading market and buyer research, developing product packaging and pricing, competitive intelligence, and defining positioning and messaging.

You’ll help make complex product concepts simple, create messaging that clearly explains Adapty’s value using our customers’ native language, and identify opportunities for differentiation. Your work will help transform our position in a booming market and drive the growth of the business.

We're a fully remote company with HQ in NYC. This is a full-time employment position.

In this role, you will...

• Plan, create, and implement marketing campaigns. Anything from email campaigns to paid and social.

• Conduct research and analyze data. Become an expert in understanding our client’s needs, goals, and purchase journeys.

• Lead and build the marketing team so that our marketing goals are reached.

You will be a great fit if...

• You have a proven background in marketing for b2b SaaS. We expect you to teach us, not vice versa. You have proven experience leading the marketing strategy, and scaling up SaaS and you’re able to prove that.

• You’re an expert in content creation. Adapty’s GTM is content in various forms, including blog, webinars, community, etc.

• You’ve built marketing processes before. You know how to build a systematic, repeatable process with consistent growth.

• You are a fluent English speaker. You’re a master of words and either native or bilingual. You know how to make jokes and can write in both formal and informal ways. American English is preferable.

• You’re in love with analytics and plans. You own your results with numbers, but also you know creative ways to reach goals. You know where you did it right and where there’s a place to make things better.

• You show a self-starter attitude. You show the ability to navigate ambiguity and uncertainty with poise, given the high growth and fast speed of change in the app industry.

It’d be great if...

• You’ve been working with mobile b2b solutions before. You know the space, key players, and competitors.

• You understand a developer community. You know the right tone of voice for developers and know how to reach them.

• You know the word about start-ups. It is not an issue for you to adjust your tasks and change with the quickly developing market.

What you may expect from working with us...

• Direct communication with the founders and a flat structure.

• No bureaucracy and simple and clear processes.

• Remote work with a flexible schedule.

• Opportunity for professional growth and trying new things out.

How to apply?

Now that you know about us, we would like to learn more about you. Send us an engaging message to jobs@adapty.io with the information you think is relevant. Tell us why you want to join us, what excites you about the problems we're solving, and how you envision your role in Adapty. Read about our application process.