Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.

This role reports to the VP of Marketing and is a crucial part of our Internal Marketing team. The Customer Marketing Manager works directly with our Marketing and Operations teams to support our customer growth and satisfaction to increase both new and existing business.

Roles & Responsibilities

Work with Operations team to drive customer growth and revenue
Work with internal teams and customers to build case studies and highlight wins
Drive customer reviews to relevant sites
Coordinate customer meetups and customer event engagement
Work with marketing team to build and execute a customer engagement playbook
Work with the Operations team and Portfolio growth team to deliver assets to drive NRR.
Deeply understand client positioning and unique value propositions
Responsible for personal productivity and utilization
Work closely with Service Directors to ensure their growth goals are being achieved
Build programs to win-back customers who have moved on to other companies
Support and grow existing referral programs
Manager our marketing communication strategy with customers
Work with sales and operations to ensure an accurate CRM that helps us deliver growth
Market to our current customers to keep them informed on all products we offer to drive expansion

What You Offer

3+ years experience working in or with B2B SaaS
2+ Years in a Customer Marketing Role
A good foundational understanding of B2B marketing specifically when it comes to paid ad strategy and CRO
Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
Incredible collaborator and driver of execution
Great communication skills and experience both internally and externally
Proven success driving customer growth metrics - Know your numbers!
A unique perspective on how to drive value for SaaS
Equal parts competitive and curious; you’re a true problem solver
You live on the cutting edge of the industry, always looking for opportunities to grow and share
Ability to organize, prioritize and manage multiple projects simultaneously
You’re quality-obsessed and have not lost your soul for advertising
Travel to visit clients/events ~5 times/year or as needed

What Success Looks Like

You encompass our core values through every interaction; internally and externally
Work with our team to build and consistently deliver great content from our customers to support all GTM efforts
Meet and exceed department level OKRs, such as client growth and NRR
Build client trust and relationships that helps support renewals and lower churn

The team loves working with you. You are someone our marketing and operations team can’t live without!

Cross-sell services that align with client goals and objectives
Clearly communicate plans and results to internal stakeholders

What We Offer

🏠 We have a set living wage at Directive

🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

Benefits To Support The Whole Person

🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace

💪 Physical - Gympass

🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

💰 Financial - Traditional and Roth 401(k) with a 3% company match

🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time

🌴 Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!

Work Environment Requirements

As a remote-first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process.

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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Location

Remote - Canada, Toronto, ON, Vancouver, BC, Montreal, QC, Ottawa, ON, Calgary, AB

Type

Full time

Department

GrowthMarketing

Customer Marketing Manager (Remote Canada)