Senior Designer, Mobile App Marketing (Contract)

About Panasonic Well:  

Panasonic Well is a venture and business incubator from the Panasonic Group focused on pioneering new health and wellness solutions by connecting hardware, software and services through industry-leading, responsible AI. We are committed to building an ecosystem of technology that improves well-being for every generation.

Panasonic Well operates in the US as Panasonic Well LLC and in Japan as a division of Panasonic Holdings Corporation.

About The Role:

We’re looking for a seasoned creative designer to develop compelling static and video marketing assets that drive awareness, installs, and engagement for our mobile app, Umi – the AI-powered family wellness coach. This is a high-impact contractor position ideal for a hands-on designer who thrives in a fast-paced, mission-driven environment and knows how to create visually stunning assets optimized for performance across digital channels. You'll be employed by our preferred staffing partner for a 9 month contract period to start and collaborate closely with marketing, product, and content teams to bring our brand to life in ways that resonate with families and convert across platforms.

What You’ll Get To Do:

Creative Asset Development

• Design high-quality static graphics for app store listings, social media campaigns, display advertising, and promotional materials

• Create engaging video content including app preview videos, social media ads, promotional videos, and animated graphics

• Develop cohesive visual campaigns that align with brand guidelines while optimizing for mobile-first user experience

• Design app store creative assets including screenshots, preview videos, and promotional graphics that maximize conversion rates

Marketing Collaboration & Strategy

• Partner with marketing and product teams to understand campaign objectives and translate them into effective visual communications

• Adapt designs for multiple platforms and formats including iOS App Store, Google Play Store, social media platforms, and paid advertising channels

• Conduct creative testing and iteration based on performance data and user feedback

• Stay current with mobile app marketing trends, platform requirements, and best practices for user acquisition creative

Brand & Quality Management

• Maintain consistency with brand identity while creating fresh, innovative approaches to mobile app marketing

• Ensure all creative assets meet technical specifications and quality standards for various platforms and devices

• Organize and maintain creative asset libraries and version control systems

• Collaborate with cross-functional teams to align creative work with broader business objectives

What You’ll Bring:

• Concept, design, and produce static and short-form video assets for digital acquisition channels such as paid social, app store listings, email, website, and influencer campaigns

• Create performance-driven creative that is optimized for metrics like CTR, CPI, and ROAS across platforms like  Meta, TikTok, YouTube, and Google UAC

• Develop App Store Preview Videos and static screenshots aligned with ASO best practices

• Rapidly iterate creative concepts based on performance data and insights from marketing experiments

• Ensure all creative work is on-brand, visually consistent, and aligned with Umi’s voice and brand guidelines

• Manage and prioritize multiple creative projects with tight turnarounds

• Collaborate with marketing and product teams to translate brand narratives and campaign strategies into engaging visuals

• Maintain an organized file system and version control for all assets
  

Core Requirements 

• 7+  years of experience in digital design, ideally with direct-to-consumer mobile apps

• Strong portfolio showcasing static and video assets built for performance marketing and app store presence

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro), Figma, and motion design tools

• Deep understanding of creative best practices across digital channels such as Meta, TikTok, YouTube, and Google UAC

• Experience creating App Store assets (static and video) and knowledge of platform-specific guidelines

• Comfortable with data-informed design decisions and rapid creative testing

• Strong communication, time management, and organizational skills

• Self-starter who can operate independently and with a high bar for creative excellence
  Bonus: experience in health, wellness, parenting, or AI-driven products

What We Offer:

The future of work at Panasonic Well is flexibility. Like many other leading Silicon Valley based businesses, we follow a hybrid workplace model post-pandemic. We believe this model is consistent with our goals of fostering a highly collaborative culture, promoting employee well-being, and developing a workplace that is engaging, equitable, and innovative.  

Local (Bay Area) employees and contractors are expected to come into the office on Mondays & Wednesdays and this role may require in-office participation other days of the week. Fully remote (Work From Home) employment may be available for select positions.  

Contractor Benefits (Provided via our preferred staffing partner):

• Competitive compensation  

• Comprehensive benefits package, including health insurance, dental, vision, and life insurance  

• 401(k) retirement plan  

• Accrued paid time off and sick leave  

• Employee assistance program

Please note that benefits eligibility and specifics may vary based on the terms of your contract and the policies of the third-party staffing vendor.

Note: This position is a contract role with a 9-month duration, with the potential for conversion to a full-time position based on performance and business needs.