Digital Marketing Specialist, Aftermarket

RevolutionParts is not just a pioneering force in the automotive eCommerce realm; we're actively seeking passionate and talented individuals to join our squad of Revolutionaries (yes, that's what we call ourselves!). As leaders in providing streamlined, user-friendly solutions, we empower automotive brands to maximize online sales. Our commitment to technology, top-notch customer service, and a profound understanding of the automotive market sets us apart. If you're ready to revolutionize the eCommerce space for automotive parts and accessories, consider joining our dynamic team of Revolutionaries.

The Role:

RevolutionParts is looking for a Digital Marketing Specialist, Aftermarket to join our Agency team. In this role, you will develop, manage, and optimize eCommerce marketing campaigns on behalf of our aftermarket focused clients.  This is an excellent opportunity to gain hands-on digital marketing experience, in a fast-growing start-up environment, working with some of the best in the industry. 

Responsibilities:

• Content Strategy Development: Create and optimize content strategies tailored for the aftermarket segment, ensuring alignment with overall marketing goals.

• Performance Analysis: Monitor and analyze the performance of SEM/PPC campaigns, generating detailed reports that guide future strategies and improvements.

• Collaboration with Creative Teams: Work closely with creative teams to develop compelling ad creatives that resonate with the aftermarket audience.

• Market Research: Conduct market research to stay updated on trends and competitors in the aftermarket space, ensuring campaigns are competitive and relevant.

• Budget Management: Oversee and allocate budgets for SEM/PPC campaigns, ensuring efficient use of resources while maximizing ROI.

• A/B Testing and Optimization: Implement A/B testing across campaigns to continually refine and optimize for better performance.

• Client Communication: Regularly communicate with clients or internal stakeholders, providing updates on campaign progress, insights, and recommended strategies.

• SEO Integration: Coordinate with SEO teams to ensure SEM strategies complement organic search efforts, maximizing overall visibility.

• Manage the strategy, creation, and planning of Google/Bing paid search and shopping campaigns for our aftermarket auto dealership customers.

• Create and interpret reports on key performance metrics for external clients and internal stakeholders.

• Provide recommendations as needed to drive ROI for our customers.

• Occasionally interact with auto dealership clients directly, manage customer expectations, and monitor and report on the progress of clients' ongoing campaigns.

Requirements:

• Master-level understanding of Google Ads.

• 5+ years of Digital Marketing experience within the aftermarket e-commerce automotive parts industry.

• Direct agency experience preferred.

• Experience managing several accounts at once.

• Shopping campaign experience with Google or Bing is required (Thousands of SKUs experience).

• Excellent communicator – you will be responsible for explaining complex topics in simplified terms to clients.

• Strong copywriting and grammar skills.

• Ability to work in a fast-paced environment.

$70,000 - $100,000 a year

Why Join Us?

Impact: Directly influence customer satisfaction and contribute to the growth and improvement of our processes.

Revolutionize the Industry: Be part of a company that is revolutionizing the parts e-commerce business, helping sellers efficiently sell parts and accessories online. Your role will significantly impact how customers interact with our platform and enhance their overall experience.

Growth Opportunities: This role opens several pathways for further career development within our company. This includes potential progression to higher leadership roles, quality assurance roles, or stepping into enterprise support management.

Exposure: Constantly work with other teams such as Product, Implementation, Customer Success, and Marketing.

Are you not sure you meet 100% of the qualifications? You should still give it a shot! Research shows that men will apply to a job when only meeting 60% of the requirements, whereas women and members of other underrepresented groups typically only apply when they meet every single requirement. At Revolution Parts, we are Revolutionaries.  We build tools, products, and our people. We value diversity in backgrounds and thoughts, so take a shot and apply! Please highlight some of your accomplishments in your resume and cover letter so we can talk about how you can grow with us.

RevolutionParts is proud to provide all full-time Revolutionaries with a comprehensive employment package including competitive compensation, career development, benefits, 401K match, parental leave, and many more valuable perks. You can learn more about our core-value driven culture at our career page.  

RevolutionParts is an Equal Opportunity Employer; we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, gender orientation, gender identity or expression, sexual identity, sexual orientation, age, marital status, family status, genetic information, veteran status, or disability status.

Please Note: You will only receive correspondence through the Lever ATS or from a @revolutionparts.com email address.  If you are receiving communication through any other platform or domain, it may be fraudulent, and we urge you to ignore the communication.