Events Marketing Manager

About Maze

Maze is a Series B-funded startup building the future of product research for modern teams. We're backed by some of the world's best funds and have an extensive advisory network.

We're on a mission to empower modern teams to build better user experiences by testing and learning rapidly with real users. To do this, we've partnered with the world's biggest design tools, including Adobe XD, Figma, InVision, Sketch, and Marvel. We power over 60,000 brands globally, including IBM, Logitech, Pipedrive, Uber, Greenpeace, and Braze.

We're a fully remote team working across 35+ countries. You'll be joining a passionate team whose resumes include Canva, Figma, GitLab, Google, InVision, Typeform and Zendesk.

WHY MAZE NEEDS YOU

Maze is the user research platform that makes products work for people. We empower any company to build the right products faster by making user insights available at the speed of product development.  Built for ease of use, Maze allows designers, product managers, and researchers to collect and share user insights when needed most, putting  them at the center of every decision. 

Maze is seeking a creative event manager to lead our digital and in person events, which is pivotal to our growth strategy. 

As the manager of our digital events, you will be responsible for planning, executing, and optimizing engaging webinar events to drive audience engagement, generate leads, and promote our brand. You will collaborate closely with various teams to develop content, manage logistics, and ensure seamless execution of virtual events. You will also be the driver for our annual online conference, DiscoConf, partnering across go-to-market teams to ensure an impactful event that drives engagement with target accounts and influences meaningful pipeline. 

On the field marketing side, you will be responsible for owning and driving the strategy for all in person events, from 3rd party sponsorships, Maze-hosted events, and regional, account-based activities (eg., executive dinners) aligned with our business objectives and target audience. Working closely with cross-functional teams, you will ensure seamless integration of events into our overall marketing strategies and oversee everything from venue selection to vendor management, budgeting, and timelines. Additionally, you will lead the charge in engaging our audience through targeted campaigns, leveraging various marketing channels such as email, social media, and content marketing to promote our events effectively. 

This role requires a creative, detail-oriented individual with strong project management skills, cross-functional collaboration, and a passion for delivering high-quality experiences, both online and in person.

WHAT YOU’LL DO

• Develop and implement a comprehensive webinar strategy aligned with organizational goals and our target audience

• Identify topics, formats, and speakers that resonate with our audience to drive engagement and lead generation

• Collaborate with subject matter experts and content creators to develop compelling webinar content

• Manage webinar platform, including setup, testing, troubleshooting, registration processes, attendee communication, and post-event follow-up

• Develop promotional strategies to drive event attendance and audience growth as well as post event engagement

• Use data-driven insights to optimize future webinar strategies, content, and delivery, including the analysis of track webinar performance, attendee behavior, and engagement metrics. 

• Find innovative ways to redistribute and reuse the content created within the webinar program, from paid demand management to blogs to PDFs and beyond

• Plan and execute end-to-end B2B events, including trade shows, conferences, seminars, webinars, and workshops

• Develop and maintain relationships with industry partners, associations, and media outlets to expand event reach

• Monitor and analyze event performance metrics, including attendance, engagement, and ROI

• Foster a collaborative environment, working closely across marketing and sales, globally 

WHO YOU ARE

• Track record of success with 2 - 3+ years of experience in SaaS B2B event marketing experience (both digital and in person experience a plus)

• Experience with leading online event platforms (Goldcast a plus)

• Proven experience carrying out event marketing efforts, including planning, prioritizing, and implementing strategy

• Experience partnering with an enterprise sales team, and understanding the impact of events through the customer lifecycle

• Excited to join a company and a marketing team that is disrupting an industry 

• Advocate for a data-driven approach to decision-making, comfortable with data analysis and recommendations

• Ability to thrive in a fast-paced, dynamic environment

• Ability to travel 2 - 3x per quarter to support in person events 

• Possess a relentless drive for continuous learning, growth, and innovation, with the ability to thrive in a dynamic and evolving industry landscape

Maze values transparency and it enables us to approach compensation equitably across the world. We are informed by data and regularly check our salary ranges (either United States or Rest of World) against other venture backed companies. Additionally, we are proud of our holistic and generous benefits offerings, included in every compensation package.

Your salary is dependent upon many factors, including years of experience, expertise, etc. Don’t let the typical compensation range for this role stop you from applying; during your first interview, you can expect to have an open conversation with your recruiter regarding your compensation expectations.

Thoughts to share about how Maze communicates compensation? We’re open to hearing your insights and feedback.

At Maze, we are dedicated to building an equitable, inclusive, and authentic workspace. Unique and diverse perspectives are welcomed, and continuous growth is encouraged. We believe that people are more than their resumes, so if your past experience looks different than the criteria listed, we'd still love to hear from you. We appreciate and celebrate non-traditional life routes and encourage you to apply should you connect with a job description or the Maze culture. 

Why Maze is unique

• Early-stage startup: You will join an early-stage startup with less than 150 team members. This means you'll have the unique opportunity to directly impact success and help shape the future of Maze.

• Category: We're on a mission to democratize user testing and are truly excited about defining a new space where anyone can test and learn rapidly.

• Product-market Fit: We already have a strong product-market fit for product designers and a NPS of 60, and we're excited to build on top of this to reach PMF for our new user segments.

• 5x Growth: We're a fast-growing startup and we have big goals! You will have the opportunity to impact Maze's growth and help us achieve the next milestone in our journey.

Benefits

• Health insurance with international coverage, vision, and dental: 100% of the team member premium paid

  • For some locations, coverage options vary, please see our benefits pages for more information

• Free access to proper mental health care, unlimited virtual therapy sessions (with a human) and 24/7 access to resources

• Life and Disability Insurance, 100% of the team member premium paid

• Unlimited, flexible time off

• Meaningful equity

• Company retreats, fully paid for by Maze

• New MacBook (laptop), paid for by Maze

• Paid Family leave: 16 weeks for birth or adoptive parents

• $500/month to be used for dependent health insurance coverage

  • If you don't have dependents to add to your plan, you will still get access to this money to be used at your discretion to get the benefits that matter to you with our flexible a-maze-ing benefits - gym memberships, co-working spaces, food, travel, whatever!

• $1,500 remote work setup fund to ensure you can set up a productive work space

• Flexible work schedule where you manage your own working hours

• Monthly Bonus.ly points that are awarded to others to recognize teamwork, dedication and helpfulness - points can be cashed out for gift cards and more

• Virtual social engagements randomly throughout the year

• SWAG, we have some really cool swag

• Open, transparent culture that includes virtual: coffee chats, bi-weekly all-hands meetings, and more

Check out all of our a-maze-ing benefits here.