Marketing Manager

What are we all about?

We are a team of builders and researchers on a mission to empower enterprises and developers worldwide to access and build on decentralized systems.

Our expertise covers several domains: Ethereum and Starknet protocol engineering, layer-2, cryptography research, protocol research, decentralized finance (DeFi), security auditing, formal verification, real-time monitoring, smart contract development, and dapps and enterprise engineering.

Working to solve some of the most challenging problems in the blockchain space, we frequently collaborate with, such as Ethereum Foundation, Starknet Foundation, Gnosis Chain, Flashbots, Forta Protocol, Lido, EigenLayer, Open Zeppelin, RISCZero, Aleph Zero, and many more.

Today, there are nearly 200 of us working remotely from over 45+ countries.

View all our open positions here: https://www.nethermind.io/open-roles

Are you the one?

We are looking for a driven marketer who can wear many hats as we expand our presence in the Asia-Pacific market. As the Marketing Manager for APAC, you’ll plan and coordinate strategies to boost brand awareness, engagement, and community growth in the region, not just for the Nethermind brand but also for our sub-brands such as Voyager, Nethermind Security, Nethermind Research, and the Internship Program. If adapting our existing marketing strategies to resonate with local audiences while preserving Nethermind's brand identity excites you, then we'd love to hear from you!

In addition to being a content creation hero, networking will be a significant part of your role as you build relationships with marketing professionals, community leaders, and potential partners across various marketing functions in the region. As a member of our global marketing team, you will work closely with Marketing, Design, Events, and other teams to ensure a cohesive approach.

If you are a marketing professional with a passion for technology and a deep understanding of the APAC market, we would love to hear from you. Join us in telling the Nethermind story and driving our growth in APAC!

Responsibilities:

• Develop and execute marketing campaigns tailored to the APAC region, aligning with Nethermind's global marketing objectives and brand identity.

• Work closely with our engineering teams to understand their marketing needs and facilitate the creation and distribution of their public communication.

• Conduct market research to gain insights into local market trends, target audience preferences, and competitor activities in the APAC region. Use this knowledge to inform tailored marketing campaigns that capture the attention of our target audiences.

• Build and nurture relationships with key marketing professionals, community leaders, and potential partners across various marketing functions in the APAC region.

• Support our events team by making connections with event organizers, universities, community leaders and local vendors.

• Identify and track opportunities in APAC that can support Nethermind's hiring or business development goals.

• Work with our Data Analyst to analyze and report on the performance of marketing initiatives in APAC, using insights to optimize and refine marketing strategies.

• Collaborate with the global marketing team to create and localize content that resonates with APAC audiences while maintaining brand consistency.

Must Haves:

1. 3+ years of marketing experience, with at least 2 years focused on the APAC region. Candidates with less experience but exceptional skills and potential will also be considered.

2. Deep understanding of the APAC market landscape, cultural nuances, and consumer behavior.

3. You should know X and LinkedIn like the back of your hand, and you should not shy away from Discord.

4. Experience with content creation on TikTok.

5. Experience with social media management platforms such as HubSpot or Hootsuite.

6. Familiarity with tools such as Notion, Figma, Webflow, Meetup, Luma, and Google Analytics.

7. Fluency in English and at least one major APAC language (e.g., Mandarin, Korean, Japanese).

8. Experience copywriting and proofreading in both English and one major APAC language.

9. Strong project management skills with the ability to manage multiple tasks and meet deadlines in a fast-paced environment.

10. Excellent communication and interpersonal skills, with the ability to build relationships with diverse stakeholders.

11. Experience in collaborating with cross-functional teams, including engineering teams, talent, and business development.

12. Data-driven mindset with the ability to analyze marketing metrics and generate actionable insights.

Nice to Haves:

1. Experience in the technology industry, particularly in blockchain, cryptocurrency, or related fields.

2. Understanding of SEO and digital marketing best practices.

3. An active Farcaster account.

4. Established network of contacts within the APAC marketing and events community.

5. Familiarity with marketing automation tools and CRM systems.

6. Proficiency in additional APAC languages beyond the one required.

7. Passion for staying up-to-date with the latest marketing trends and technologies.

Disclaimer: I hereby consent to my personal information being stored and processed by Demerzel Solutions Limited (t/a Nethermind) (the “Company”) for recruitment purposes in relation to both the selected job role and any other role the Company considers me a qualified candidate for. All data storing and processing by the Company takes place in accordance with the UK GDPR. Kindly refer to our privacy policy for more details. 
Your consent to share personal information is entirely voluntary, and you may withdraw your consent at any time. Should you have any questions about this process, or wish to withdraw your consent please contact: legalnotices@nethermind.io