Marketing Copywriter

POSITION SUMMARY

Nurp is seeking a talented and versatile Email Marketer & Copywriter to join our dynamic marketing team. In this role, you will be responsible for managing both short-form ad copywriting and D2C email marketing efforts to drive engagement and conversion across various digital channels. As a Copywriter at Nurp, you will play a pivotal role in conceptualizing creative concepts, crafting compelling ad copy, developing persuasive email content, and analyzing campaign performance to optimize results.

ABOUT OUR COMPANY

Nurp pioneers the convergence of modern and future investing through emerging technologies. Our advanced algorithmic trading programs and comprehensive forex trading systems challenge traditional investment models, propelling algorithmic investing for unparalleled success. Joining Nurp means more than just a job—it's an invitation to a journey of growth and discovery. Here, you'll collaborate with diverse talents, contribute to meaningful projects, and shape the future of investing. Welcome to a culture of inclusivity, where your ideas matter, your contributions are celebrated, and your growth potential is limitless

PERFORMANCE OBJECTIVES

• Collaborate closely with designers to integrate copy seamlessly with visuals and optimize content for various platforms and formats.

• Create persuasive and informative email body copy, subject lines, and calls-to-action for D2C email campaigns, aligning them with campaign objectives and brand voice.

• Conduct A/B tests on subject lines, email content, calls-to-action, and send times to continually optimize performance and maximize results.

• Utilize analytics tools to analyze campaign results, track key metrics, and generate reports to assess performance and identify areas for improvement.

• Provide actionable insights and recommendations to optimize future email campaigns based on data analysis, industry trends, and best practices.

• Performs other related duties as necessary or assigned.

KEY COMPETENCIES

• Copywriting Excellence: Demonstrated ability to craft compelling ad copy and email content.

• Data Analysis Skills: Proficiency in analyzing campaign performance metrics and deriving actionable insights.

• A/B Testing Proficiency: Experience in conducting A/B tests to optimize email and ad campaign performance.

• Industry Knowledge: Up-to-date understanding of industry trends and best practices in digital marketing and advertising.

• Communication Skills: Strong verbal and written communication skills to effectively collaborate with cross-functional teams and convey insights from data analysis.

• Independence and Collaboration: Ability to work independently on tasks while also collaborating effectively with team members to achieve common goals.

• Growth-oriented: Proactively seeks opportunities for learning and skill development to enhance expertise in copywriting and data analysis, contributing to personal and professional growth.

• Creative writing: Demonstrates a keen ability to generate original and engaging content that resonates with target audiences, fostering brand affinity and driving conversion.

EDUCATION AND EXPERIENCE

• Bachelor's degree in Marketing, Communications, or related field. (prefered)

• Minimum of 3 years experience in copywriting, email marketing, D2C marketing, and direct response marketing preferably in a digital marketing agency or similar environment.

• Minimum of 3 years experience in creative and ad campaign copywriting

• Strong portfolio showcasing short-form ad copywriting samples and email marketing campaigns.

• Excellent writing, editing, and proofreading skills with a keen eye for detail.

• Ability to work collaboratively in a fast-paced environment and communicate effectively with cross-functional teams.

• Up-to-date knowledge of industry trends and best practices in advertising copywriting and email marketing.

PHYSICAL REQUIREMENTS

• Ability to spend prolonged periods standing, sitting, or walking

• Ability to work in enclosed environments exposed to excessive noise, automotive shop environment, and cold or heat 

• Must be able to lift at least 25lbs 

BENEFITS 

• Remote position (able to work from anywhere).

• Insurance: Health, HSA, dental, vision insurance, accidental, life, hospital, and critical illness

• Paid Time Off.

• Access to company products and services at discounted rates and some instances free.

• Participation in internal and external events.

• Self and professional development focused.

COMMITMENT TO DIVERSITY 

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, Nurp LLC recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire talent at all levels regardless of race, colour, religion, age, national origin, gender, gender identity, sexual orientation, or disability and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.