Creative Marketing Manager, User Acquisition

Hi, we’re Underdog!

We’re the fastest-growing sports gaming company ever.

We build innovative games and products for American sports fans.

Founded in 2020, our team built four of today’s most widely played fantasy games and recently launched our Underdog Sportsbook. We are the only sportsbook to ever launch on our own home grown technology, which allows us to build different and innovative experiences. We believe there’s so much more to be built for sports fans, and we’ll continue to win by building the best products and experiences for our customers.

The opportunity in front of us to become the biggest company in our space is massive; after all, we’re currently sitting in the fastest-growing consumer industry in the U.S. In just over two years, we reached a nearly $500 million valuation through some of the best investors in the game, including Mark Cuban, Kevin Durant, BlackRock, and SV Angel. We are many times larger now and our growth is not slowing down.

At Underdog, we believe that sports are for everyone and are building a tomorrow for every fan. Want to help create that future? Join us.

About the role and why it’s unique:

• As the Creative Marketing Manager you will have the opportunity to influence the creative direction of Underdog’s performance marketing

• Act as a producer for the User Acquisition team, responsible for producing and testing creatives that resonate with our target audience

• Develop a deep understanding of the product roadmap and build a creative strategy that complements and enhances it

• Conduct regular creative testing and synthesize insights to inform future campaigns

• Create and maintain detailed reports on creative performance, providing actionable recommendations for optimization

• Input and manage tickets, coordinating with team members to prioritize tasks and meet deadlines

Who you are:

• 3+ years of proven experience in creative marketing, with a strong portfolio showcasing successful campaigns

• Proficient in data analysis and reporting tools

• Experience creating and implementing A/B testing plans across various ad platforms

• Ability to make creative decisions driven by analytical insights

• Excellent communication and teamwork skills to collaborate effectively with cross-functional teams

Even better if you have:

• Experience in the Online Gaming Industry

• Have used Mobile Measurement Partners (ex. AppsFlyer, Branch, Looker, Signma) and SKAN

Our targeted compensation rate for this position is between $80,000 and $105,000, depending on experience, plus equity. Think your skills are exceptional and warrant higher pay? Apply anyway! If we agree, we're willing to negotiate.   

This position may require sports betting licensure based on certain state regulations.

What we can offer you:

• Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)

• 16 weeks of fully paid parental leave

• A $500 home office allowance

• A connected virtual first culture with a highly engaged distributed workforce

• 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents

Underdog is an equal opportunity employer and doesn't discriminate on the basis of creed, race, sexual orientation, gender, age, disability status, or any other defining characteristic.

#LI-REMOTE