About 42 Agency

42 Agency is a B2B Marketing Operations (MOPS) and Demand Generation agency that partners with high-growth B2B SaaS companies to achieve their go-to-market (GTM) objectives. We are a small B2B agency but punch above our weight. We are lean & there's a lot of room to build.

We enjoy working on hard GTM problems with our team and customers.

We are a global remote team with team members across 🇨🇦🇲🇽🇨🇴🇵🇰🇵🇭🇷🇸 we work via Slack and Clickup so clear written communication is essential.

At 42, we take an AI-forward approach, leveraging tools and technologies to drive operational efficiency. We build internal tooling with AI, perform data analysis, and use AI to brainstorm and develop ideas. We do not use AI as a replacement for critical thinking, taste, and human intuition.

Our core line of business is Demand Generation: leveraging paid media, organic, email, OOH and experiential marketing to build brand affinity and sales activation.

Here are some core beliefs & operating principles:

We believe in brand power coupled with direct response (20/80).
We invest heavily in brand & creativity for ourselves & our customers.
We believe good creativity is as important (if not more) than targeting & optimizations
Strong Opinions Loosely Held >> No Opinions.
Data Informed >> Data Driven.
We trust our gut & intuition
We value direct, clear & actionable feedback
We are all adults. We don't micromanage when or how you work.
Do right by our customers. We want to build long-term relationships with our customers.
Clear & concise communication
Brand + Demand not Brand OR Demand
We hold each other to high standards.
Take pride in our work like craftspeople.
Observe market trends & cultural zeitgeists.

Role Overview

We’re seeking a Senior Growth / Demand Generation Strategist to own strategy for our customers. This is a Player / Coach role. While you're expected to lead strategy & not be in the weeds, occasionally you will need to get your hands dirty to execute.

This role involves thinking holistically about B2B customer acquisition, understanding the customers business challenges, GTM motions and marketing positioning to drive efficient customer and pipeline generation. Your core responsibility is meet monthly KPI targets around SQLs / MQLs & Pipeline.

While the 70% focus of this role is on driving paid media & organic strategy, experience with email marketing, out of home advertising, experiential & event marketing is a huge plus

Responsibilities

Own the customer relationship as the senior technical SME
Advise & consult with the customer on go-to-market & demand generation challenges
Design strategies for holistic DG programs that can exceed customer goals
Own the outcomes & deliverables for campaigns & programs
Work with team across design, marketing ops, demand specialists
Think out side the box on new programs & strategies to exceed targets.
Monitor the campaign & program performance
Design experiments & frameworks to test
- new ideas
- copywriting angles
- Messaging
- Offers
- channels
- Creatives
Seek to improve efficiency of demand programs
Lead monthly / bi-weekly & quarterly meetings.
Setup Quarterly Business Reviews with customers to review performance, set the goals & strategy for the next quarter.
Understand B2B Attribution, Funnel Management, CAC & LTV Models
Build a narrative around the data & not bring the kitchen sink of data. Be able to understand what executive leadership & board cares about from metrics & KPI point of view.
Leverage intent & 3rd party audiences to inform targeting and segmentation strategies, improving engagement and conversion rates.

What We Think Your Background Would Look Like

5-6+ years of B2B demand generation experience in SaaS (agency preferred).
Proven track record managing enterprise B2B client relationships and driving measurable results.
Hands-on experience with major paid media platforms (LinkedIn, Google Ads, Meta, YouTube). This is a player coach position & you will be expected to manage programs
Deep understanding of B2B marketing concepts and metrics (e.g., MQL, SQL, SQL-to-Opportunity).
Operational experience with Hubspot / Salesforce to understand reports/metrics.

Technical Knowledge

Expertise in Google Ads, Bing Ads, LinkedIn Ads, and Meta Ads for B2B customer acquisition.
Proficiency in lifecycle emails, including nurturing sequences, drip campaigns, and advanced segmentation.
Strong grasp of attribution models, knowledge of Marketing Mix Modeling & Marketing Measurement
Building dashboards (with tools like Databox) & telling a narrative around the data.
Knowledge of intent data (1P/3P) and its application in demand generation strategies.
Experience with Clickup is an advantage

Other Skills:

Strategic thinker with the ability to balance high-level vision and tactical execution.
Exceptional client communication and presentation skills, with the ability to build trust and deliver insights.
Ability to thrive in chaos. We are a small company & everyone wears multiple hats. There are no clear instructions available all the time. You must be able to understand the problem & think about solutions
Work independently. without much oversight
High GSD Quotient.
Be personable & lead customer meetings on video
Ability to switch context
Organized & Thoughtful.

Benefits & Perks

Three weeks paid vacation plus complete office closure during the last 2-3 weeks of December.
Flexible schedule in a fully remote, partially async environment. We do need ET / PT hours overlap for team sync & client meetings.
Home office allowance (hardware, ergonomic furniture, technology).
Learning and development budget for courses and conferences.
Paid Parental Leave.
Annual & Holiday Bonus
Growth opportunities with the business.

Important Note

Applications that include AI-generated responses will be disqualified. We value genuine, thoughtful applications that showcase your experience and perspective.

42 Agency is an equal opportunity employer committed to building a diverse and inclusive team. We welcome candidates from all backgrounds and experiences. Even if you do not check all the boxes, please consider applying. We value people with different experiences.

We would love to hear from you if you've read this far!

Senior Demand Generation Strategist