Outreach Marketing Manager

About 800.com

800.com is the #1 Highest Rated and #1 Easiest to Use Inbound Call Tracking platform on G2. We’re expanding aggressively into enterprise verticals — legal, automotive, home services, and rehab & recovery — with a team of vertical sales executives who need marketing air support to win deals.

We’re hiring an Outreach Marketing Manager to be the engine behind our sales team’s outbound success: building the email sequences, content, and digital presence that get enterprise buyers to engage, respond, and convert.

About the Role

This is a sales-enablement-meets-content-marketing role. Your primary mission is to give our enterprise sales reps the air support they need to close deals — through targeted email sequences, ICP-specific content, SEO-driven articles, offsite link building, and HubSpot automation that keeps prospects warm and moving through the funnel.

You’ll write copy that speaks directly to enterprise buyers in specific verticals: legal marketing agencies managing call tracking for 50 law firms, automotive dealer groups comparing us to CallRail, home service franchises looking for AI-powered call handling. This isn’t generic B2B content — it’s vertical-specific, pain-point-driven, and built to support real sales conversations.

You’ll also own our email marketing infrastructure in HubSpot: building sequences for sales outreach, lifecycle campaigns for customer retention, and automated workflows that reduce manual work for the team. You’ll coordinate with the Marketing Manager, sales reps, and our ads agency to ensure messaging is consistent and every touchpoint moves the needle.

Key Responsibilities

1. Sales Enablement & Email Sequences (40%)

   • Build and optimize outbound email sequences for each vertical sales rep (legal, automotive, home services, rehab & recovery) — tailored to each ICP’s pain points, competitive landscape, and buying triggers.

   • Create sales collateral: one-pagers, competitive battle cards, case study templates, ROI calculators, and “Bring Your Bill” campaign assets that reps can use in live conversations.

   • Develop nurture sequences for prospects at different funnel stages: cold outreach, post-demo follow-up, trial-to-close, and win-back campaigns.

   • A/B test subject lines, messaging, and cadences. Track open rates, reply rates, and meeting-booked rates. Iterate relentlessly.

   • Work directly with sales reps to understand what’s resonating in live conversations and translate that into scalable email and content assets.

2. Content Marketing & SEO (30%)

   • Write and publish 2–4 articles per month targeting enterprise buyer search intent: “CallRail alternatives for law firms,” “Call tracking for multi-location dealerships,” “AI receptionist vs. answering service for home services.”

   • Develop comparison and alternative pages that rank for competitor keywords and drive organic traffic from buyers actively evaluating solutions.

   • Build an offsite content and link-building strategy: guest posts, industry publications, PR placements, and partnership content that builds domain authority and drives referral traffic.

   • Maintain an editorial calendar aligned with product launches (AI Agents, new pricing tiers) and vertical sales campaigns.

   • Optimize existing website content and blog posts for SEO performance. Identify content gaps and prioritize based on search volume and buyer intent.

3. HubSpot Email Marketing & Automation (20%)

   • Own the HubSpot email marketing infrastructure: templates, workflows, sequences, lists, and reporting.

   • Build and manage lifecycle email campaigns: onboarding sequences for new customers, feature adoption prompts, usage-based upgrade triggers, and retention campaigns for at-risk accounts.

   • Create and maintain segmented email lists by vertical, plan tier, usage level, and engagement score.

   • Monitor deliverability, clean lists regularly, and maintain best practices to protect sender reputation.

   • Report weekly on email performance metrics and pipeline contribution.

4. Digital PR & Partnership Development (10%)

   • Identify and secure opportunities for brand mentions, guest content, and partnerships with industry publications and influencers in our target verticals.

   • Build relationships with journalists, bloggers, and podcast hosts covering call tracking, AI, and small business technology.

   • Track and report on PR and link-building efforts — domain authority growth, referral traffic, and brand mention volume.

Qualifications

• 3–5 years of B2B marketing experience with a focus on sales enablement, content marketing, and/or email marketing. SaaS or martech experience strongly preferred.

• Proven HubSpot expertise — you’ve built sequences, workflows, and reporting dashboards. HubSpot certification is a plus.

• Strong SEO knowledge — you understand keyword research, on-page optimization, link building, and content strategy for organic growth.

• Exceptional copywriting skills — you can write a cold email that gets replies, a blog post that ranks, and a one-pager that closes deals. Your writing is clear, direct, and persuasive.

• Experience supporting a sales team — you’ve built email sequences, created sales collateral, and understand how marketing drives pipeline, not just awareness.

• Data-driven — you track open rates, conversion rates, and content performance, and you adjust strategy based on what the numbers tell you.

• Self-starter who thrives in a remote, fast-moving environment. You don’t wait for briefs — you identify gaps and fill them.

• Bonus: Experience marketing to legal, automotive, home services, or healthcare verticals. Familiarity with call tracking or telephony products.

Performance Goals

• 30-Day Milestone: Complete onboarding. Audit existing email sequences, content library, and HubSpot setup. Interview each sales rep to understand their ICP, talk tracks, and content gaps. Deliver a 90-day content and email plan with prioritized initiatives.

• 90-Day Milestone: Launch tailored outbound email sequences for all 4 vertical sales reps. Publish 6+ articles targeting enterprise buyer keywords. Build at least 3 new HubSpot automated workflows (onboarding, nurture, re-engagement). Establish baseline metrics for email performance and content traffic.

• 180-Day Milestone: Demonstrate measurable pipeline contribution from email sequences (meetings booked, opportunities created). Grow organic blog traffic 50% from baseline. Secure 10+ quality backlinks through offsite content and PR. Achieve 25%+ open rates and 3%+ reply rates on sales sequences.

• 12-Month Target: Email and content programs are a consistent, measurable source of pipeline for the sales team. 100+ published articles/pages driving organic traffic. HubSpot is a well-oiled machine with automated lifecycle campaigns across all customer segments. Organic traffic doubled from baseline. Sales reps consistently rate marketing support as a competitive advantage.

Compensation Plan

• Base Salary: $90,000

• Performance Bonus: Up to $15,000/year

• Quarterly bonus tied to measurable outcomes: 

  • Q1 ($2,500): Launch all 4 vertical email sequences + 90-day plan delivered 

  • Q2 ($3,750): Pipeline contribution targets met + content traffic baseline established 

  • Q3 ($3,750): Organic traffic growth targets + backlink targets hit

  • Q4 ($5,000): Full-year pipeline contribution, traffic growth, and sales team satisfaction targets

• Total Year 1 OTE: $105,000

• Growth Path: this role has a clear path to Senior Marketing Manager or Director of Content & Demand Generation as the team and pipeline grow. Proven performers who demonstrate pipeline impact will have the opportunity to build and lead a content/demand gen team

Benefits

• Health, dental, and vision insurance

• Paid time off and holidays

• 401(k) with match

• Remote-first flexibility

• Direct access to leadership — no layers, no bureaucracy

• Professional development budget for certifications and conferences

Why This Role

You won’t be writing content that disappears into a blog nobody reads. Everything you create has a direct line to revenue — your email sequences will book meetings, your articles will attract enterprise buyers, and your automation will keep the pipeline flowing.

You’ll work alongside a sales team that’s actively closing $5K–$25K+ MRR deals in high-value verticals. Your content and campaigns will be the difference between a cold call and a warm conversation.

If you want to see your work directly impact revenue at a company that’s already #1 on G2 and scaling fast — this is the role.

800.com asks respectfully to only apply through the application form and not email/apply to them directly. Recruiters and Agencies please do not contact 800.com directly.