Paid Search Manager

Copper is not just another CRM. It’s the only CRM that is 100% focused on helping clients build the strongest possible business relationships that will win them customers for life. While most CRMs are glorified databases with legions of custom fields, Copper takes a human and action-centered approach and functions at the heart of a business.  Read more here about our CEO’s Vision for the future of CRM 

Copper surprises people: clients tell us they actually love their CRM, as this was previously a feat of impossibility. We’re turning CRM on its head by offering a beautifully crafted, Google Workspace-native tool that offers transparency, collaboration, and productivity.   

It’s an exciting time to be part of this category, where there are few individual players left who are truly capable of capturing significant market share. We are one of them with a strong foothold in the space, and funds raised of $100 million.

We are looking for an experienced Paid Search Manager to join our marketing team. In partnership with other members of the marketing team, you will manage Copper’s paid search channels (AdWords, Bing), controlling all aspects of paid search optimization - budget, copy, landing page and conversion optimization. 

This position will report to Senior Manager, Growth Marketing. 

What you'll do ...

• Lead day-to-day management of Copper’s AdWords and Bing Accounts

• Consistently increase the quality and quantity of paid search MQLs in our ICP

• Analyze channel performance beyond impressions and clicks - MQLs, SQLs, Closed Deals, ROI

• Ensure accurate attribution modeling for paid search campaigns - first and last touch, multi-touch attribution

• Create and continuously experiment with new campaigns, keywords and landing pages

• Partner with our SEO agency to align the efforts and share keywords ideas

• Stay on top of the latest paid search and conversion optimization trends

What you'll bring ...

• 5+ years of experience managing paid search campaigns (ideally for a B2B SaaS company)

• Highly analytical mindset, with experience building complex reports, dashboards and using advanced analytics tools

• Good writing skills - ad copy, landing pages

• Experience with video marketing

• Solid project management skills

• Experience with Google Tag manager - conversion and event tracking

• Nice to have: experience managing paid social channels (LinkedIn, Facebook) and display/programmatic

Our teams are located in Canada and in the United States.  We are remote-flexible, and we are an equal opportunity employer.

At Copper, we are committed to building and empowering a diverse and inclusive environment. We believe that diverse teams are the strongest teams, so we encourage people from all backgrounds to apply.

Note about Copper’s remote-flexible work policy:

We are working remotely and doing our part to ensure that our employees and future employees are healthy, safe, and at home to reduce the spread of Covid-19.

If you are invited to our interview process, we will conduct all meetings via video conference. All new employees will be starting remotely and all necessary equipment will be shipped to them in advance.