Product Marketing Manager

Who’s behind Deel?

We are a global collective of entrepreneurs who love to build and solve problems. Our team consists of self-driven people spanning 45+ countries. A unified yet diverse culture keeps us consistently learning and improving. We’re curious, courageous, optimistic, fair, and thoughtful.

We want to enable companies to hire the best talent from anywhere in the world. We do so by building tools our customers love with market-leading technology and expertise. We run on three words, fast, delightful and compliant.

As a team, we care while finding comfort and enjoyment in working together. We believe “less is more,” and our highly efficient team speaks to that.

So, why now?

A significant shift has occurred within the workforce as we know it, changing business norms drastically. At Deel, we genuinely see a world without borders, but we needed to challenge that to make it happen. A 30-mile hiring radius limit shouldn’t exist for companies since great talent lives everywhere. The global talent market is quickly accelerating. We’re here to help businesses stay ahead of international legal, compliance, and remote working conditions.

Deel is the market leader in international payroll and compliance. With over $631 million raised from Andreessen Horowitz, Spark Capital, Y Combinator, Coatue, Elad Gil, Nat Friedman, Alexis Ohanian, and Daniel Gross, there’s never been a more exciting time to join the team.

About the role 

As a Product Marketing Manager, you will work collaboratively with the product, sales, design, marketing and copywriting teams to develop marketing campaigns to increase awareness, retention and engagement for new and existing products. You will be responsible for developing the product positioning, building go-to-market plans, researching and advocating for customers and owning the growth strategy for new customer-facing products and features. 

What you’ll be doing 

• Driving go-to-market launch strategies by owning value proposition, messaging, positioning, audience strategy, and PR strategies

• Working closely with designers, copywriting and marketing teams to brief them with the user insights, value props and messaging in order to successfully execute go-to-market campaigns

• Identifying user needs by deeply understanding our customers and how our product works globally, to create data-driven, actionable insights for product teams

• Developing research plans to uncover customer insights, steer & validate the product roadmap, and stay on top of the competitive landscape 

• Running experiments to test hypotheses and bring analytical rigour to campaigns for informing the go-to-market strategy. Delivering campaigns with a strong bias for growth & business impact

What you need

• 5+ years of experience at a b2b or b2c product, growth or consumer marketing in fast paced environment (preferably in a hyper growth global tech company)

• Extensive experience setting strategic direction and project managing complex go-to-market campaigns that require input and execution from various cross-functional teams

• A strong track record in consumer marketing and understanding of channels - in-product, digital, PR and offline activations

Benefits

• Life changing pre-IPO equity

• The option of getting paid in digital currency

• Work from wherever you want; the Deel office, your house or the beach

• Learning and development budget for books, courses and conferences

• Remote first working culture and covered remote office space

• All-expenses paid international company off-sites

• Have your birthday on us

• All the latest tech you need