Email Marketing Specialist

Formstack is a 15-year-old company with roots in Indianapolis. Our customers span 110 different countries, and our employees live and work across the U.S. and the globe. We provide a work environment that is flexible and provides great freedom for those who can perform. We are seeking people who demonstrate an ability to work effectively with individuals from diverse cultures and backgrounds.

Who You Are:

An Email Marketing Specialist who will be responsible for customer and prospect email communication across all Formstack products. You will build and send emails, create nurture programs, optimize open rates and click ratios, and improve email campaign influence.

You will work across all marketing functions to align email communications with the marketing team’s performance goals and content calendar and ensure email deliverability to the proper customer and prospect segments. We are looking for someone who can execute best practices while continuing to innovate in the email channel.  

 What You’ll Do:

• Manage the creation and distribution of compelling email communications for various audiences and customer segments, including newsletters, product announcements, and campaign communications

• Partner with Marketing Automation Specialist to create email nurture series to move prospects and customers through the buying funnel

• Oversee daily email operations to ensure that emails are completed and deployed on time

• Measure the effectiveness of email marketing campaigns and recommend tests to optimize email marketing efforts

• Segment email lists and develop systems for nurture campaigns to various audiences

• Optimize emails for deliverability, open & click rates, conversion, etc.

• Responsible for email QA, including deliverability monitoring and other program coordination as required

• Own and maintain email preference center

How You Will Succeed:

• Strong quantitative and analytical skills to drive actions

• Excellent planning, organization, and time management skills

• Comfortable with both strategy and execution 

• Strong attention to detail

• Ability to operate and meet deadlines under pressure

• An eye for clean, functional, and responsive design 

• Strong collaboration and communication skills

What/Who We’re Looking For:

• Minimum 2-4 years of email marketing experience

• Code email campaigns in HTML and CSS in your sleep (bonus points for familiarity with custom-scripting language) 

• Experience with enterprise-level ESPs  

• Understanding of CAN-SPAM, CASL, GDPR, and other email compliance practices

• Experience with a CRM or Marketing Automation Software (Salesforce, Hubspot, Pardot a plus)

• Strong quantitative and analytical skills to drive actions

• Excellent planning, organization, and time management skills

• Strong attention to detail

• Excellent verbal and composition ability

• Ability to operate and meet deadlines under pressure

• Design skills a plus

• Comfortable with both strategy and execution 

• An eye for clean, functional, and responsive design 

• Strong collaboration and communication skills  

• Design skills a plus

​​Salary: $50,000 - $55,000 base  (USD)

This is a Remote (work from anywhere) position.

What Formstack Offers:

• Free health plans, as well as company-paid Dental, Vision, Disability, and Life Insurance Benefits for US and Canadian full-time employees.

• Unlimited PTO for all employees.

• Retirement accounts with company matching for US and Canadian full-time employees.

• The most up-to-date technology, including company-issued Macs, the latest software, and other tools needed to excel at your job

• Company-paid conferences and extended learning opportunities

• Yearly company gatherings

Formstack is proud and dedicated to providing Equal Employment Opportunities.

Formstack maintains a policy that Equal Employment Opportunities be available to all persons without regard to race, gender, age, color, religion, national origin, ancestry, citizenship status, disability, sexual orientation, gender identity, genetic information, union affiliation, veteran status or any other characteristic protected by law. This means we do not discriminate in any aspect of employment based on any of these characteristics. This policy applies to all applicants and employees through all phases of employment, including but not limited to hiring, promotion, treatment during employment, demotion, and termination.

Salary ranges are determined by industry research and trends. Individual salaries are based on skills, experience, and geographical location. Compensation is reviewed on a regular basis and adjustments are made accordingly.