Performance Marketing Manager

Hey Lady! empowers women around the world through English! We’re an online community where women meet, make friends and practise speaking English together in a safe and supportive online space.

Having recently launched our own software platform, our startup is about to enter an exciting growth phase as we move to bring 10,000 new members from around the world to our community. Our mission is to create one billion meaningful conversations between women of different cultures and this is the next step we’re taking on that journey.

If you’re looking for a challenge in a fast-paced environment that combines your vast experience in performance marketing and sales strategy with your desire to contribute to something truly meaningful.. then we’d love to chat! This unique opportunity to join an amazing team in a purpose-driven startup could be just what you’ve been waiting for.

What we’ve got to offer you

• The chance to get involved in an innovative early-stage start up that has a market-ready product, traction and investor support

• Challenging but clear objectives that you’ll feel proud to accomplish

• An existing audience and customer base to work with and learn from

• A collaborative team culture where everyone’s input is valued

• 100% remote and flexible working arrangements

• The chance to apply your skills and experience to do good in the world

The job

This job very much requires the ability to hit the ground running. While there is plenty to learn and broaden your experience, we will need you to know your stuff, roll up your sleeves and get stuck in right away.

You’ll be responsible for auditing and evaluating our current sales strategy so we can agree on what’s working, what isn’t and what’s missing.

You’ll then be creating, implementing and refining repeatable systems that bring 10,000 new members into our paid community in the next 12-18 months; tracking, monitoring and iterating as you progress towards this objective.

You’ll implement automated marketing/sales funnels appropriate for our market that extract leads from our existing audiences on YouTube (4.5M), Facebook (300k), Instagram (100k), and email (200k) and PPC advertising and nurture them to becoming customers. Working knowledge of conversion tracking and metrics dashboards to track these channels is essential.

You’ll collaborate with our Co-Founders, Head of Community Experience and our Teacher Manager who will support you with the insights you need to understand our product and target market and the content you might need to attract and nurture them. This might include copy, lead magnets, webinars and other giveaways that you can use in your automations.

You’ll prepare daily and weekly reports to discuss at our weekly Leadership Team meetings so we can respond to your successes or failures as soon as they come to hand.

As we figure out what’s working and what’s not you’ll also assist us in growing the team to meet the needs of the strategy that’s delivering the best results.

Who we’re looking for:

The salary range for this role is deliberately broad because we’re open to finding either:

• An experienced generalist that has gathered working knowledge and proven track records in sales funnel strategy, implementation and tracking, together with solid PPC, conversion optimisation and SEO experience.

• OR.. an experienced specialist that has a proven track record in a couple of areas but a network of people you collaborate with regularly to achieve significant, measurable outcomes.

• Someone with the tenacity to go after ambitious goals but the humility to ask questions and learn from the experience of others to inform their decisions.

• Someone who is data-drive, clinical and methodical in their approach to testing, iterating and learning quickly.

• Someone who is familiar with the startup environment: the team collaborates to make a game plan in the locker room, then everyone rolls up their sleeves and plays their roles out on the field to get the job done.

Bonuses that would grab our attention

1. Someone who has worked with a successful YouTuber or influencer and has proven methods to find and convert customers from their audience.

2. Someone who has delivered great results in the peer-to-peer, language learning or ‘community’ space.

3. Someone who has 10X’d the customer base of a similar startup.

100% Remote

Working remotely is awesome but brings it’s own challenges and this position probably isn’t going to suit someone who is just getting started in this alternative way of living.

We’ll need to feel confident that you’re well accustomed to working autonomously (it gets lonely!), avoiding distractions and being effective with your time. We’ll need to feel confident that you’re on-the-front foot with communication so the team feels informed at all times and confident you’re ‘always there'.

This necessarily means having a stable work space and internet connection, with equipment (laptop, HD webcam, mic, monitor) that’s problem free and in good condition. It’s cool to move from place to place now and again, but if you’re planning to be ‘on the road’ for months at a time in the year ahead, it might be better to give this one a miss.
We use Slack to chat, Monday to track and Google Shared Drives to do our work and collaborate.

More about our company

Sometimes it feels strange to use the word ‘company’ since we’re just a couple (Shah and Emma) working from home; currently Fremantle, Western Australia. The YouTube channel that started it all is called ‘mmmEnglish!’ where you will see Emma on screen. We’ve been making videos from home for almost 6 years now. We’ve also created a bunch of courses and generated revenue through paid sponsorships and affiliate sales too.
Hey Lady! (formerly “the Ladies’ Project”) was conceived after reading thousands of comments on our channel that led us to realise that for women in particular, finding someone genuine and reliable to practise and improve your English is actually REALLY hard. So we decided to do something about it.
Hey Lady! started out as a Facebook Group, then a wordpress site, and was then hosted on a third party platform before we made the switch from boot-strapping to raising capital by giving away equity so we could build our own software to better serve our ladies. What was once a sweet lifestyle business, is now an investor-backed software company with big aspirations to transform the lives of women around the world.
We now manage a team of ±20 across the world that has grown organically over the past five years. Our intention is to keep moving purposefully toward achieving our mission, gathering speed and surrounding ourselves with amazing people to help us get there.

How to apply:

If you think this role ticks all the boxes and you’re keen to join our mission, we’d love to hear from you!

Make sure you check out our website:
https://heylady.io and the demo page of our app is
https://demo.heylady.io/

In your application, please be specific when you describe your track record: industry, company size, growth metrics, what you personally had involvement in.

Apparently we’re going to be receiving quite a number of applications (so say the Dynamite Jobs folks), so please do whatever you feel is necessary to stand out! That said, we will definitely read and respond to every application.

#onebillionsparks