Senior Marketing Campaign Manager

Who we are:

MindsDB enables you to make predictions from tables inside your database, then visualize them in your Analytics Platform, all using standard SQL. ​MindsDB was founded in 2017 by Adam Carrigan (COO) and Jorge Torres (CEO) and is backed with over $5.2M in seed funding from YCombinator, OpenOcean, the venture fund launched by the creators of MySQL and MariaDB, and the University of California Berkeley SkyDeck fund. MindsDB is also a graduate of YCombinators recent Winter 2020 batch and was recently recognized as one of America's most promising AI companies by Forbes.

The Role

Would you like to play a meaningful role in the development of a Machine Learning venture-backed start-up? 

We are seeking a Senior Marketing Campaign Manager to build scalable processes and programs to drive results leveraging industry-leading technology, processes, and tools and optimize and orchestrate MindsDB’s end-to-end campaigns to increase demand.

This role can be based in the US, UK or fully remote.

You Will:

• Partner with the sales team, to maintain marketing processes in various marketing automation tools, SFDC, and other third-party tools and technologies to enable our marketing programs.

• Partner with our demand generation team to help them optimize their marketing programs; segment and leverage the marketing database for greater campaign efficiency, contact outreach, engagement, and effectiveness within target accounts.

• Help us optimize operational workflows using Active Campaign (or similar) and Salesforce CRM.

• Assist in managing the lead lifecycle - optimize funnel tracking, multi-touch attribution.

• Assist with program conceptualization, program execution, and success measurement.

• Uncover opportunities to optimize conversion across the lead generation and sales funnel.

• Establish, maintain, and optimize scalable marketing processes for campaign and lead generation/management.

• Play an integral role in supporting the globalization of campaigns.

• Recommend and define audiences for omni-channel campaigns, ensuring messaging and segmentation are accurate.

• Report on results, create optimization roadmaps and determine the mix of channels that are best suited for the audience and strategy.

• Partner closely with fellow sales and product marketing experts to ensure proper messaging, timing and execution of one-off and always on marketing campaigns across advertising, content syndication, and events.

• Maintain and update quarterly demand generation calendars to align cross-functional teams and specific sales teams.

• Gather feedback from sales leadership and sales reps to optimize campaigns.

• Understand MindsDB's products and customer journeys.

• Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to marketing and sales leadership.

• Leverage marketing automation tools and related ABM ad tech.

You will have:

• 2-4 years of experience in B2B marketing operations.

• Experience with marketing automation systems and concepts of how data flows through marketing applications. Experience with Salesforce reporting and custom objects with a proficient understanding of the Salesforce CRM architecture.

• Comprehensive understanding of enterprise lead generation standard methodologies.

• A desire to help build a best-in-class marketing operation.

• A passion for systems, processes, and operations. 

• You love solving complex problems.

Benefits & Perks:

- ​Fully remote team with flexible working hours

- ​Competitive Compensation

- ​Equity

- ​Unlimited PTO & Public Holidays

- ​New Hire Stipend (Remote Workstation)

- ​Medical, Dental, Vision Insurance (US)

- ​Learning & Development budget

- ​Monthly (virtual) team events

- ​International in-person company retreats

- ​Wellbeing/mental health leave

Diversity & Equality & Inclusion

We understand that there's no such thing as a 'perfect' candidate. We're looking for someone passionate, proactive and ambitious, who is excited to face the challenges of a rapidly growing startup. MindsDB is the type of company where you can grow exponentially, and we encourage you to apply to us even if you don't 100% match the candidate description.

MindsDB is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all of our employees. MindsDB will give all qualified applicants consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.​