Senior Data Analyst (Marketing)

NerdWallet is seeking a data-driven, teamwork-focused professional for our Analytics team. This individual will focus on providing digital data insights and innovations to help grow our business. Successful candidates will partner with our Marketing team to uncover data-driven insights, and will be expected to understand and contribute to all aspects of NerdWallet's data. Ideal candidates will be passionate, collaborative and interested in the power of FinTech to improve consumers' lives.

Where you can make an impact:

• Be a NerdWallet Marketing data expert: know the ins and outs of our database, consisting of both internal and third party data, including availability, provenance, reliability and relationships between data sets. Through SQL, you will process, transform, merge and report our data. (SQL expertise required)

• Lead and drive highly visible analytic projects for NerdWallet Marketing & CRM such as multivariate testing, attribution modeling, media mix modeling, and segmentations.

• Advise on Marketing & CRM strategies with data driven insights, understand business challenges and goals, and discover areas for opportunity. 

• Develop and optimize methodologies to measure effectiveness of campaigns across multiple channels like SEM, Social, Display, OTT, TV, OOH, Native and Email.

• Deliver deep-dive analyses of mid- or post-campaign performance as well as ad-hoc requests to put forward hypotheses and recommendations for future initiatives and programs.

• Serve as a leader in defining metric calculations; partner with BI Engineers on development of self-serve dashboards to monitor KPIs and success metrics.

• Collaborate cross-functionally with sister analytics teams at NerdWallet to leverage shared platforms, best practices, insights and innovations.

• Mentor analysts across the team on both technical and business knowledge.

You are:

• Highly productive: Work independently on a day-to-day basis. This role is intended for somebody who will take meaningful responsibility and initiative for our business metrics.

• Structured thinker: Understand the key drivers to our business and identify how to modify them to improve business metrics.

• Consumer-first and positive thinker: You're motivated to work hard in a fast-paced environment – business decisions here can connect and impact millions of users.

• Expert multi-tasker and prioritizer: Experience (and preferably an enjoyment of) balancing numerous different priorities and demands.

• Positive and adaptable: Demonstrates flexibility and constructive attitude in face of shifting business needs and personal responsibilities

Your experience:

We recognize not everyone will have all of these requirements. If you meet most of the criteria below and you’re excited about the opportunity and willing to learn, we’d love to hear from you.

• 8+ years of experience in a quantitative role, preferably supporting marketing function at a consumer technology company

• Proficient to expert in SQL and handling big data (experience with Python or other scripting languages is a plus)

• Solid understanding of brand, performance marketing and user acquisition strategies and best practices

• Strong communication skills and the ability to explain complex analyses to both technical and non-technical audiences

• Strong leadership skills on project execution and mentorship

• Experience with BI tools (Tableau, Looker, Qlikview, etc.), CRM, and marketing automation platform

• BA/BS degree, Masters a plus- preferably in a quantitative field like Math, Statistics or Economics

Where:

• This role will be based in San Francisco, CA or remote (based in the U.S.).

• We believe great work can be done anywhere. No matter where you are based, NerdWallet offers benefits and perks to support the physical, financial, and emotional well being of you and your family.

What we offer:

Work hard, stay balanced (Life’s a series of balancing acts, eh?):

• Industry leading medical, dental, and vision health care plans for employees and their dependents

• Rejuvenation Policy – Flexible Time Off + 13 holidays + 4 Mental Health Days Off

• New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care

• Mental health support through Ginger.io 

• Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar 

• Paid sabbatical for Nerds to recharge, gain knowledge and pursue their interests

• Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution

• Weekly Virtual Bootcamp, Yoga, and Mindfulness Meditation sessions

• Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend

Have Some Fun! (Nerds are fun, too):

• Nerd-led group initiatives – Intramural Sports, Employee Resource Groups for Parents, Diversity and Inclusion, Womxn, LGBTQIA, and other communities

• Hackathons, Happy Hours, and team events across all teams and departments

• Company-wide events like Little Nerds Day (aka bring your kids to work day, even if you're remote!) and our annual Charity Auction 

Lifestyle (Be your best self - we’ll take care of the details):

• Our Nerds love to make an impact by paying it forward – Donate to your favorite causes with a company match

• Work from home equipment stipend and co-working space subsidy 

• Anniversary recognition program – choose from different items and experiences

• Commuting stipend 

Plan for your future (And when you retire on your island, remember the little people):

• 401K with company match

• Annual Enrichment Stipend for learning and development

• Be the first to test and benefit from our new financial products and tools

• Access to Rocket Lawyer for online legal support and resources