Paid Social Media, Marketing Manager

What We Do

Outlier.org (from the co-founder of MasterClass) is reimagining higher education as a resource that is accessible, equitable, and affordable for everyone. We have developed the world's best online, for-credit university-level courses, taught by some of the most celebrated educators in the world. Our courses employ cinematic content powered by cutting-edge cognitive science to create an immersive, student-friendly learning experience that delivers game-changing student success levels. We are a quickly-growing team working on a dual mission: Increase access to quality college education and dramatically reduce student debt.

Who We Are

Outliers are kind, curious, competent, creative, and resourceful. We are a passionate multidisciplinary team working to increase access to quality education for everyone. We believe in using the scientific method and evidence-based conclusions. We respect intuition and art. We give credit where credit is due. We hold one another to high standards. We value constructive feedback. We love to try new things. We take our work seriously, not ourselves. We work hard and go above-and-beyond to ensure great student outcomes and we strongly believe in taking care of ourselves and making sure we stay healthy to continue to pursue our mission as best we can. 

Are you an Outlier?

Job Overview

As the Paid Social Media Marketing Manager, you will coordinate the development of creative and set up of ad sets on paid social channels (eg. Facebook, Instagram, Tiktok, Snapchat, LinkedIn), report on performance of channel tests, and develop insights that lead our creative and positioning on paid channels.

This remote, full-time role reports into the Director, Performance Marketing, and works closely with the creative team and broader marketing team.

What You’ll Do:

• Optimize creative, copy, landing page, and audience tests run on paid social media channels. If something performs well, we want you to help us understand why, so we can build scale around it

• Develop insights that lead our creative direction and positioning. Coordinate with the creative team to make those insights a reality as practical, high performing ad sets

• Set up new ads or iterate on existing ads with high attention to the details of audience, budgets, UTM parameters, copy and other ad settings

• Work on a test and learn cadence where every 2 weeks we share results and act on them to improve performance

Who You Are

• 2+ years of hands-on experience with Paid Social channel. Facebook is a priority and bonus points for Tiktok, Snapchat, or LinkedIn

• Comfortable pulling data from ad platforms or internal systems and crunching numbers in Excel or Google Sheets

• Story teller: you can see ideas in the data and explain to other team members where the opportunities are and ultimately work with them to make those ideas a reality

• Nice to haves: Direct to Consumer marketing experience or education/e-learning background

• Goal-driven with a bias for action and willingness to learn

• Passion for improving education

Benefits include stock options, health, vision, dental; engaging and supportive coworkers, and a competitive salary. 

Please note: Outlier.org hopes to recruit and advance qualified minorities, women, LGBTQ, persons with disabilities, and veterans, among others—we welcome and encourage all applicants. One of Outlier.org’s goals is for our team and culture to reflect the diverse student populations we serve.  We remain committed to recognizing the best talent wherever it may be.

We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of Outlier not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, layoff, termination, working conditions, transfer, job assignment, and benefits.