Senior Demand Generation Manager

About us:

RevenueCat makes building, analyzing and growing mobile subscriptions easy. We launched as part of Y Combinator's summer 2018 batch and today are handling more than $1.2B of in-app purchases annually across thousands of apps.

We are a mission driven, remote-first company that is building the standard for mobile subscription infrastructure. Top apps like VSCO, Notion, and ClassDojo count on RevenueCat to power their subscriptions at scale.

Our 40 team members (and growing!) are located all over the world, from San Francisco to Madrid to Taipei. We're a close-knit, product-driven team, and we strive to live our core values: Customer Obsession, Always Be Shipping, Own It, and Balance.

As a Senior Demand Generation Manager, you will define, execute, and lead a demand generation strategy that delivers growth and revenue across our new Business Stakeholder segment. The ideal candidate is data-driven and has significant experience building demand generation programs from the ground up. You will be responsible for delivering new customers while maintaining a high bar for the RevenueCat brand.

About you:

• You have 5+ years of experience developing and executing demand generation campaigns across paid social, paid search, and more – ideally at a B2B software company.

• You have a rigorous framework for testing and scaling campaigns, but also can break the rules and think out of the box.

• You stay up-to-date on platform updates and trends

• Demonstrated track record of generating innovative campaigns that exceed target goals.

• You are able to balance brand and performance to ensure RevenueCat is appropriately represented in all campaigns.

• You can leverage customer insights to better audience segments and reach potential customers.

In the first month, you’ll:

• Learn the RevenueCat product inside and out to understand who our customers, what problems we solve, and how we can position ourselves for growth

• Review our current content and design library and develop a pipeline and process for new requests

• Review our existing channel performance and build a plan to improve

Within the first 3 months, you’ll:

• Manage all demand generation channels and develop our named account strategy

• Work with the design team on building a flexible asset library

• Develop a testing framework and process that focuses on improving conversion rates

Within the first 6 months, you’ll:

• Be responsible for the demand generation budget, reporting, and targets

• Collaboratively plan a roadmap with the product marketing team on feature launches

Within the first 12 months, you’ll:

• Help define our strategy for 2022 through IPO

What we offer:

• $154,160 - $173,840 USD salary + competitive equity across all geographies

• Employee health, vision, and dental plans (for US-based workers)

• Unlimited vacation, remote work, and WFH

• A balance-focused, long-term oriented work environment