Marketing Campaign Manager

Sauce Labs is looking for a dynamic Marketing Campaign Manager to join our growth marketing team. This collaborative role will work closely with Event, Digital & Product Marketing, Marketing Operations, and Sales to create marketing qualified leads (MQLs) to drive marketing sourced pipeline and revenue. This is a key role in our Marketing Operations and Lifecycle Marketing team. 

The right person for this role will have a solid understanding of demand generation best practices and an ability to leverage a data driven approach to create and execute a marketing strategy with integrated marketing campaigns. 

Responsibilities

• Partner with Product Marketing for key insights for positioning, value proposition and global marketing strategy development

• Coordinate integrated campaign planning, execution, performance tracking, and optimization work across key marketing and sales functions for multiple programs simultaneously

• Lead integrated campaigns end to end, with knowledge of audience, brand, thought leadership, targeting and segmentation strategies, ABM, campaign analysis, messaging and positioning, creative, content mapping/development management, and the marketing mix across the buyer’s journey to achieve new business and cross-sell/up-sell revenue targets 

• Craft email and landing page copy for targeted campaigns

• Develop and maintain nurture flows for trial adoption and all stages of the funnel

• Drive the creation of audience-centric integrated marketing program strategies by partnering cross-functionally 

• Define campaign success criteria and goals

• Identifies content or campaign gaps in campaign journeys and adjust to support engagement, conversion, and retention

• Leverage Marketo and SFDC to report on campaign success

• Track campaign results, measure success, and consistently report impact 

• Build strategic partnerships internally and externally, to influence, motivate, and move the campaigns function forward

• Work closely with the BDR Director to define a clear messaging strategy from Marketing through the BDR cadences within sales engagement tools

Qualifications

• Minimum 3+ years in B2B marketing, SaaS and Product Led Growth experience a plus

• Highly organized and self-motivated leader who can manage multiple priorities, communicate effectively, build collaboration between cross-functional teams and leadership

• Understand data insights and able to make data driven decisions

• Experience developing messaging for a variety of different audiences and customer personas

• A deep understanding of the customer, keeping their perspective and experience throughout all projects and initiatives

• Exceptional attention to detail and project management capabilities

• A high-energy, outgoing, “can do” personality with the ability to build the foundation and thrive in a fast-paced growth environment

• Excellent written and verbal communication, project management, and presentation skills

• Experience with Marketo, Salesforce, Conversational Marketing, ABM & Attribution technology (Drift, Intercom, Demandbase, Rollworks, 6sense, Full Circle Insights, Bizible, etc)

Security responsibilities at Sauce: At Sauce, we will commit to supporting the health and safety of employees and properties, partnering with internal stakeholders to learn and act on ever-evolving security protocols and procedures. You’ll be expected to fully comply with all policies and procedures related to security at the department and org wide level and exercise a ’security first’ approach to how we design, build & run our products and services.

Sauce Labs is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.