Marketing Operations Manager

Sauce Labs is looking for a hands-on, results-oriented Marketing Operations Manager to own our campaign operations in Marketo. This role will be responsible for our operational efficiency in campaign planning, building and execution.  Reporting to the Sr. Director of Marketing Operations & Demand Generation, this person will collaborate closely with marketing, sales operations, and growth to co-create processes and frameworks to help our Marketing organization run effectively and efficiently in order to support campaign strategies and objectives.

The Role:

The main focus of the Marketing Operations Manager is to own our campaign operations. This person will own the strategy of how we build and structure our marketing campaigns in our marketing automation platform (Marketo). This role will partner with other members of our marketing operations team to ensure the infrastructure, systems, data, and lead management processes for the Marketing team are successful.

This is a great opportunity for a self-motivated individual who is detail-oriented yet also able to zoom out and see the big picture to ensure all operational puzzle pieces come together. The ideal candidate will be a Martech savvy professional who thrives in a dynamic environment with proven experience in Marketo and Salesforce.

Responsibilities:

• Responsible for building, scaling, and maintaining Marketo to support our growing marketing campaigns

• Manage marketing operations request process 

• Define & create program templates in Marketo leveraging tokens 

• Collaborate with the marketing team early on in the campaign creation process to advise on system, process and structure best practices 

• Build a nurture infrastructure to support multiple products, messaging and points in the funnel 

• Partner with other members of the Marketing Ops team to evolve in our Martech stack, including Marketo, LeanData, Terminus, Full Circle Insights, Segment, etc

• Responsible for managing the lead lifecycle and ensuring each step in the funnel, from lead entry to customer, is operationalized and optimized cross-functionally through the use of both technology and clearly defined processes

• Perform data cleansing and enrichment processes, to improve overall data quality

• Formalize the system process for tracking paid media programs leveraging UTMs in Marketo through to SFDC

• Work with the Marketing Analytics Manager to track conversion rates from all lead sources, report on progress and make ongoing recommendations for improvements based on data

• Meet regularly with Business Development Reps (BDRs) and Inside AEs to monitor and optimize lead quality through the funnel

• Stay up to date with marketing operations, technology, and automation trends, tools, best practices, news and potential partnerships that could drive results for Sauce Labs

About you:

• Deep understanding of the lead lifecycle

• 3-5 years experience in high-tech B2B marketing operations, SaaS experience a plus

• Direct experience managing and working in a Marketing Automation Platform (preferably Marketo) as well as direct experience using Salesforce CRM, building reports and campaigns

• Past agency relationship management a plus

• Experience with product led growth a plus

• Strong project management skills, including the ability to accurately specify project timeframes, dependencies and risk factors, and manage multiple priorities and tasks simultaneously

• Excellent communication skills and ability to think logically and critically when troubleshooting 

• Excellent organizational skills and strong attention to detail

• Experience with Full Circle Insights, Segment, Chat, LeanData or ABM and Predictive Analytics technology like Terminus/Demandbase/6Sense a plus

Security responsibilities at Sauce: At Sauce, we will commit to supporting the health and safety of employees and properties, partnering with internal stakeholders to learn and act on ever-evolving security protocols and procedures. You’ll be expected to fully comply with all policies and procedures related to security at the department and org wide level and exercise a ’security first’ approach to how we design, build & run our products and services.

Sauce Labs is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.