DTC Growth Marketing Manager

Who we are:

ColdBru is a next-gen DTC growth team that partners with DTC brands to drastically improve their growth trajectory when other options don’t move the bottom line. Our purpose is to help people learn, grow and be the best versions of themselves through the journey of entrepreneurship. We are committed to being the unfair advantage behind our partner brands, and launching a group of our own brands to operate.

We value being fast, data-driven, customer-centric, and adaptable in our approach.

Simply put, ColdBru is the unfair advantage behind its partners’ bottom-line growth.

What you’ll do:

• Take on a cross-functional growth role focusing on driving the bottom line for our DTC clients.

• Execute and scale paid advertising campaigns on Facebook, Google (Youtube, Shopping, Display, Pmax), Tiktok, and Taboola, including AB testing, creative rotation, budget, and day-to-day optimizations ("fingers to keys" execution, including the chance to develop expertise in paid media buying, with the opportunity to grow into a leadership role as you and the company scale).

• Lead various strategic marketing meetings, drive media and marketing strategy, and help the team and client make informed decisions about the full range of marketing investments.

• Manage website/landing page strategy, source new landing pages for the brand, and customize shopper experiences to ad/creative strategies.

• Learn to execute on new channels with minimal guidance using first-principles based problem-solving

• Have basic understanding of product management

• Eventually, supervise other team members and a range of external contractors.

• Track and report KPIs in easy-to-read dashboards

• Track and create paid media dashboards from the ground up,

• Communicate clearly and effectively at all times, including articulating a high-level marketing vision & strategy, establishing and aligning on clear goals, and clarifying and tracking deliverables for all parties.

• Develop an overall understanding of attribution windows and incrementality with TOF channels

• Apply deep understanding of direct response marketing and emotional drivers when creating advertorials and whitelisting publications

• Manage UGC content when required, including contacting our internal pipeline creator

• The Growth Marketer will report to the CEO directly

• In short, you'll be given bottom-line KPIs on a per-channel basis, and you'll determine the best way to beat them. You will have significant autonomy and responsibility.

Who you are:

You have 2-4 years of experience with some experience in performance marketing, media buying, or e-commerce is strongly preferred.

You are a quick learner who is actually interested in learning (we can tell). Ideally, you’ve started your own venture in the past and know what it takes to “own” a business. Time management and communication skills are traits you are known for. Details are your bread and butter.

You are looking for the next step in your career and want to be part of a team that can help you grow and leave a mark in the startup space.

Where we’re going:

We’re a team of handpicked individuals hell-bent on profitable growth for the sake of it, we get up in the morning energized to crack the latest growth problems wide open just cause it sounds fun. We wouldn’t settle for anything less and don’t take ‘No’ for an answer. No task is too big or too small, if it's needed to achieve profitable growth we find a way to do it or get it done. We aren’t on a hiring spree and will only onboard someone on the same wavelength. That being said, if you think you can outperform someone with the experience and don’t have it we’re open to chat, a willingness to take on ownership of projects to completion is key, for the right person that’s music to their ears.

Benefits:

• This is an opportunity to join a world-class team that helps make world-class brands 

• In 6 months you’ll learn more than other people learn in 3 years

• Essentially unlimited self-improvement budget (online courses, and other educational experiences)

• Flexibility to working hours

• Flexibility to work from anywhere in the world

• Performance incentives

• A coffee stipend, if you work at ColdBru you don’t pay for coffee. Period.

• A wellness budget, we care about your physical and mental well-being, this stipend is there to help you with it, however you see fit.

• No meetings Friday, and if you get all your work done by Thursday, take Friday afternoon off

• You name it. We're willing to get creative to attract the right fit.

To Be Considered:

We’re marketers, you'll be doing work in and around marketers, so market yourself! Be creative in your application to stand out. Out of the box thinking here will be a massive bonus.

Send your applications directly to:

recruiting@coldbru.digital - all applications sent through other platforms will NOT be considered.