Senior Retention & Lifecycle Marketing Lead

About the Company

We’re a remote organization that partners with digital commerce brands to help them scale efficiently. Our team supports several consumer brands across different categories, and we’re looking for a senior-level retention leader who can own the lifecycle strategy, guide execution, and execute our strategy. 

Role Overview

As the Senior Retention & Lifecycle Marketing Lead, you’ll oversee customer engagement and retention strategy across our brands. You’ll be responsible for driving repeat revenue, building advanced lifecycle frameworks, and ensuring that all retention efforts align with broader business goals. This role combines leadership, strategy, and hands-on execution. Experience working with North American brands is required. 

Key Responsibilities

• Build and optimize full-funnel lifecycle strategies (welcome, activation, repeat purchase, win-back, etc.)

• Lead the planning and execution of email, SMS, and loyalty initiatives across brands

• Partner with brand, creative, and analytics teams to align campaigns with product launches and growth goals

• Analyze customer behavior and retention KPIs to identify opportunities and drive measurable improvements

• Oversee A/B testing and continuous optimization across all lifecycle channels

Required Experience

• 5+ years in retention, lifecycle, or CRM marketing within e-commerce

• Strong command of retention and loyalty platforms

• Ability to turn data (LTV, churn, CAC payback, segmentation) into actionable strategy

• Native English with clear and effective communication—written and verbal

• Comfortable owning strategy while executing the work directly

• Experience supporting brands selling into North American markets

What We Offer

• Fully remote work with flexible hours

• PTO & Holidays

• Opportunities for advancement and leadership growth

• U.S.: W2 full-time employment with benefits

• International: long-term contractor arrangement as part of our growth team

• Play a key role in shaping customer retention, driving repeat revenue, and influencing long-term brand performance

• Work within an organization that prioritizes ownership, transparency, and high standards in everything we do