Senior Growth Marketing Manager

IPinfo is a rapidly growing “data as a service” provider delivering accurate and proprietary data to thousands of developers and enterprises around the world. Our data is used to enrich applications, personalise online experiences, and manage security risks. We’re at an exciting stage of evolution, and we’re looking for a growth-obsessed Senior Growth Marketing Manager to join the marketing team.

The Role

This is an owner/executor role, where you will lead and optimise paid digital campaigns with a focus on driving self-serve conversions and enterprise customer acquisition. You will have expertise in paid media strategy, retargeting, audience segmentation, and performance optimization.

Working alongside email, CRO, SEO, and brand, you will have a direct input into a high-growth strategy. We work in an agile, ‘nothing-off-table’ environment where everyone collaborates towards driving conversions and fuelling growth.

If you’re an experienced digital marketer and inspired by the opportunity to make a measurable impact, we’d love to hear from you.

What you will do

• Paid Campaign Strategy and Execution

  You will develop, execute, and manage IPinfo’s paid digital programs across platforms such as Google Ads, LinkedIn, X, Meta, and programmatic advertising networks.

• Retargeting and Remarketing

  Implement and optimize retargeting/personalisation campaigns to re-engage users who have previously interacted with our website, content, or ads.

• Own All Digital Acquisition Channels

  You will test and own the wider digital acquisition strategy on channels like Quora, Stack Overflow, Reddit, and many others.

• Performance Optimization

  Continually analyse campaign performance optimising for key metrics such as CPA, CTR, and ROI. A/B test ad copy, visuals, audience targeting, and landing pages to improve conversions.

• Data Driven Decision Making

  Use tools like Google Analytics, Google Tag Manager, and ad platform dashboards to track campaign performance and make informed, data-driven decisions on the best strategies.

• Budget Management

  Allocate and manage budgets effectively to ensure maximum ROI across campaigns. 

About You - the Skills, Knowledge, and Experience you will need 

We love working with people who are smart, humble, and motivated to make a difference. You’ll thrive in a scaling organisation where ambiguity and complexity are the norm. You make things happen!  

• 4+ years experience in a similar role

• Deep knowledge of paid media and retargeting with a strong focus on conversion optimisation

• Demonstrated ability to analyze data, derive actionable insights, and apply them to optimize marketing efforts that drive B2B conversions

• Expertise in  PPC, Google Ads, Social Ads (X, LinkedIn, Meta), Retargeting techniques, and programmatic platforms and analytics tools (Google Analytics, Social Analytics, GTM) together with a keen interest in emerging AI marketing technologies  

• Commercially astute, data-driven, and focused on ROI and business outcomes

• An entrepreneurial mindset — you get a kick out of unblocking yourself and others, fixing what’s broken, learning new tools, and taking ownership where needed to move the needle

• Comfortable in a scale-up environment, working in a fully remote and globally distributed team

• A passion for technology with knowledge or active interest in the internet and internet data concepts 

What We Offer

• Opportunity to drive direct impact in a high-growth, dynamic environment

• A collaborative, supportive team culture that values innovation  

• 100% remote team and work environment

• Flexible working hours

• Competitive salary

• Unlimited PTO

• Home-office stipend 

[W2 in USA or full-time contract outside of USA] 

What does the interview process look like?

• One screening interview with a recruiter 

• One 45-60 minute Zoom interview with Phil Cave (Head of Web & CRO)

• One 45-minute Zoom interview with CMO

• Interview Task.

• Previous Employee reference checks: Recent Managers

IPinfo asks respectfully to only apply through the application form and not email/apply to them directly. Recruiters and Agencies please do not contact IPinfo directly.