
Senior Director, Product Marketing
Mission
Platform.sh is the end-to-end web platform for agile teams. We enable organizations to focus on what matters most to them–creating great experiences for their customers–instead of infrastructure. Whether they’ve got one site, or 1,000.
We are looking for a Senior Director of Product Marketing to lead the successful launch of new products and services on both a strategic and operational level.
You will work closely with marketing specialists, as well as our rapidly expanding international sales organization, and our product and engineering organization, to plan and execute the successful launch and growth of our product initiatives.
You’ll also drive the growth of existing product lines through enablement of our sales team, and collaboration with our product managers to understand competitors, market opportunities, and gaps in our own products.
As the ideal candidate you will be able to balance both strategic leadership through influence as well as direct execution of your own work to move initiatives forward on a day to day basis.
Responsibilities:
Product and feature launch
Development of product and feature launch plans, with clear and measurable objectives
Execution of product and feature launches, driving a matrixed team to successful product adoption and revenue growth
Reporting to executive and product leadership on launch progress
Ownership of sales enablement strategy and execution
Accountability for launch materials, co-developed with product management, design, and content teams
Sales enablement
Development of selling tools and resources, with Design and Content teams, including competitive positioning documents (e.g. “battle cards”), calculators, messaging, etc.
Close collaboration with sales team and leadership to refine process, tools, and communication based on shared goals
Training of sales team on product features and benefits, positioning, and competition
Product strategy
Compilation and analysis of competitive intelligence
Customer advocacy to influence product roadmap decision making
Market sizing and analysis
Product growth
Creation and evolution of source material for product/feature/solution sections of the Platform.sh Web site
Win/loss analysis, in cooperation with our product and sales leaders
Data-driven recommendations for digital marketing programs and campaigns based on product, market, and competitive positioning
Requirements:
8+ years of product marketing experience with a focus on B2B software
Exceptional written and verbal communication skills
Experience leading data-driven decision making in marketing and sales organizations
Experience leading software product launches and product lifecycle management
Bonus points for:
Experience in enterprise cloud software, hosting, or developer-focused software
Experience with Google Analytics, Marketo, Salesforce
Experience working within a global, multicultural team, and serving customers in diverse markets
This is a remote position, reporting to the VP of Marketing. Travel of up to 20% may be required.
Platform.sh is an Equal Opportunity Employer.
About Platform.sh
Platform.sh is an idea-to-cloud application platform that simplifies cloud infrastructures.
We give developers the tools they need to experiment, innovate, get rapid feedback and deliver better-quality features with speed and confidence thanks to our unique rapid cloning technology.
We want people who are passionate, open, multicultural, friendly, humble and smart to join us and help this fast-growing, award-winning company to revolutionize the tech industry.
This job is closed
But you can apply to other open Remote Marketing jobs
About the company
Similar Remote Jobs
- ÂÂÂ Â
- ÂÂÂ Â
- ÂÂÂ Â
- ÂÂÂ Â
- ÂÂÂ Â
- ÂÂÂ Â
- ÂÂÂ Â
- ÂÂÂ Â