Senior Growth Marketing Manager

Build the demand engine for Acuity's next stage of growth.

Acuity Insights is entering a new stage of growth. We've spent years building products used by higher education programs to make important decisions about who enters their programs and how learners are supported once they get there. Today, established products are evolving, newer products are being commercialized, and we're exploring how to reach new audiences and markets.

As our Senior Growth Marketing Manager, you'll help turn that opportunity into demand.

You're not walking into a blank slate, and you're not inheriting a finished playbook. You'll have enough foundation to move quickly and enough room to bring your own experience, ideas, and point of view to what comes next.

You'll have working campaigns, a strong webinar program, recurring prospect communications, established cross-functional partners, and improving data and measurement capabilities to build from.

You'll also have real whitespace. Nurture is a capability we need to build. International demand generation is largely unexplored. And we want you to bring the AI practices you're already using in Growth Marketing to help accelerate our adoption, from campaign development and content repurposing to research, testing, and analysis. Across all of it, we want to get much better at understanding what creates qualified pipeline and contributes to revenue.

You'll be our only dedicated Growth Marketer, working hands-on across strategy and execution while surrounded by partners across Marketing and our broader Growth organization. This opportunity will suit you particularly well if you like getting close to the business, figuring out where marketing can have the greatest commercial impact, and turning that judgment into action.

Before you apply: This is full-time, 16-month fixed-term employment covering an upcoming parental leave, open to candidates based anywhere in Canada. The start date is early November 2026. You'll work remotely within Canada with access to employee benefits including healthcare coverage, paid time off, and a learning and development budget.

The Work You'll Do

You'll start with Acuity's company-wide onboarding program, building context on our business, products, customers, and how we work. From there, you'll go deeper into Marketing and our broader Growth organization, getting close to the campaigns, data, priorities, relationships, and rhythms that shape Growth Marketing today.

As you ramp, you'll take increasing ownership of demand generation across our product portfolio, with the context and relationships you need to make good decisions and move independently.

Take ownership of demand generation

You'll set and run our quarterly demand-generation plans, deciding how Growth Marketing can best contribute to our commercial priorities and where to focus across competing opportunities.

That means moving comfortably between strategy and execution: identifying the audiences and opportunities worth pursuing, choosing the right channels and tactics, building and launching the work, measuring what happens, and using what you learn to decide what comes next.

Turn product momentum into demand

You'll work across a portfolio at different stages of maturity. Casper and One45 are established products with deep roots in higher education, with One45 now evolving into its next chapter. Video Interviews and Professional Skills Development are newer solutions we're actively commercializing.

Working with Product Marketing, Sales, Customer Success and Business Development, you'll translate product positioning, market insight, customer needs, and commercialization priorities into demand-generation strategies that reach the right audiences and give them a reason to engage.

Build demand across the funnel

You'll architect, execute, and optimize integrated campaigns across the channels that make sense for the audience and opportunity, including paid media, email, web, content, prospect communications, and new approaches worth testing.

You'll continue building on a webinar program that has shown strong potential for generating qualified demand, owning the Growth Marketing motion end-to-end from audience and promotion strategy through registration, follow-up, and measurement.

Get closer to what actually drives growth

You'll help us become much more disciplined about asking: What worked? What generated qualified demand? What progressed into pipeline? What contributed to revenue? And what should we do differently next time?

Using HubSpot, campaign data, and our evolving business intelligence capabilities, you'll look beyond surface-level engagement metrics to understand how Growth Marketing contributes further down the funnel.

Put AI to work in Growth Marketing

You'll bring AI practices that are already part of your toolkit and help us apply them meaningfully at Acuity, including campaign development, research, content creation and repurposing, nurture, experimentation, and analysis.

Test how we generate demand internationally

As Acuity expands its international reach, you'll help us learn how our demand-generation approach translates into priority markets including Australia and New Zealand (ANZ), UK and Ireland.

Who You'll Work With, and How

You'll report to our Director of Marketing and join a Marketing function that includes Marketing Operations, Digital Marketing, Customer Marketing, Events Marketing, Content and Communications.

Sales and Business Development will be particularly important partners, along with Customer Success, Product Marketing, Customer Marketing, Events Marketing, Communications, Marketing Operations, Creative, and RevOps.

The Impact You'll Have

• Greater commercial accountability. Clearer visibility into which campaigns, channels, audiences, and messages are creating qualified demand, progressing into pipeline, and contributing to revenue.
• A stronger nurture capability. More intentional journeys for different audiences and verticals.
• Stronger commercialization for Professional Skills Development, Video Interviews, and the continued evolution of One45.
• A more connected event-to-demand engine.
• AI practices that create real leverage.
• Evidence to inform international growth.

Experience That Will Help You Hit the Ground Running

• Owning B2B demand generation with accountability for qualified leads, pipeline, and commercial outcomes, ideally in SaaS or another complex B2B environment.
• Personally designing, launching, measuring, and optimizing integrated campaigns across channels such as paid media, email, web, content, nurture, and virtual events.
• Bringing a new product or meaningful product development to market and building demand around it.
• Independently planning and executing webinars or other virtual events end to end, including content strategy, speaker sourcing, promotion, event flow, live execution, and post-event follow-up.
• Using marketing and funnel data to evaluate performance, identify patterns, make investment decisions, and understand how marketing activity contributes to pipeline and revenue.
• Building or significantly improving nurture programs, segmentation, automation flows, and recurring prospect communications using HubSpot or similar platforms.
• Partnering closely with Sales and Product Marketing to turn customer, market, and product insight into effective demand-generation strategies.
• Using AI meaningfully in your day-to-day marketing work to improve the quality, speed, analysis, or scale of what you produce.

Experience generating demand outside North America, particularly in Australia/New Zealand or the UK/Ireland, would be valuable as we begin testing our approach in these markets.

How We Support You

• Transparent compensation. A salary between $110,000–$135,000 CAD, aligned to role scope, experience, and internal equity.
• Learning that grows with you. A $3,000 annual learning budget.
• Remote-first work. Fully remote within Canada, with up to six weeks per year to work internationally.
• Time to rest and reset. Self-directed vacation (most teammates take 4–6 weeks annually), monthly Acuity Days, plus a two-week company-wide closure each December.
• Comprehensive care. Health benefits from day one for you and your dependents.

Life at Acuity Insights

We're a remote-first team of 135+ people, built around trust, flexibility, and giving people meaningful ownership of their work.

About Acuity Insights

Acuity Insights builds products that help higher education institutions make better decisions about people, from admissions through to development. Our Casper situational judgment test (SJT), created by researchers at McMaster University, has been completed by over 1 million applicants and is one of the most widely used open-response SJTs in higher education, backed by nearly 20 years of research.