PPC Media Buyer (Google & Microsoft Search)

At AI Case Leads, we generate signed personal injury cases for law firms nationwide, and we only get paid when a case is retained. In legal search, clicks can cost $100–300+, so there’s no room for waste. We’re looking for a PPC buyer who can turn high-intent search traffic into signed cases profitably and help us build search into a core acquisition channel.

The Role

We need someone who lives in search accounts. This isn’t a generalist role that touches PPC on the side. You should know how to build tight, intent-driven campaigns, control spend in an expensive auction, and optimize toward what actually matters: qualified leads and signed cases, not just clicks or form fills.

You’ll work closely with our creative, landing page, and intake teams. You’ll test keywords, match types, ad copy, extensions, landing pages, and bidding strategies, and you’ll use downstream intake data to decide where the next dollar goes.

What You'll Do

• Build, launch, manage, and scale Google Ads and Microsoft Ads search campaigns across multiple states and markets

• Own keyword strategy: research, match types, negatives, and search term mining

• Write and test ad copy, assets, and extensions

• Manage bidding strategies (tCPA, Max Conversions, manual where needed) against lead-quality goals

• Feed signed and qualified case data back into the platforms through offline conversion tracking

• Test landing pages and forms with our web team to improve conversion rate and lead quality

• Track performance through the whole funnel: CPC, CTR, conversion rate, CPL, lead quality, and cost per signed case

• Monitor competitors, auction insights, and new geographic opportunities

• Catch and fix problems fast: wasted spend, tracking breaks, policy issues, quality score drops

• Keep a clean testing log of what we tried, what won, and what’s next

What We're Looking For

• 2+ years of hands-on Google Ads search experience

• A track record of managing and scaling meaningful monthly spend

• Deep knowledge of search campaign structure, match types, negatives, and Smart Bidding

• Experience with conversion tracking setup and offline conversion imports

• A strong direct-response and lead generation background

• Comfort working in spreadsheets and making decisions from data

• Experience managing multiple campaigns and markets at once

• Personal injury, legal, insurance, or other high-CPC lead gen experience (strongly preferred)

• Microsoft Ads experience (a plus)

• Familiarity with call tracking and call-based conversions (a plus)

How You Work

• You take ownership. You notice problems before anyone else does and come back with a diagnosis and a fix.

• You protect every dollar. In a $200-a-click auction, sloppy negatives and loose match types are expensive, and you treat them that way.

• You’re self-directed. This is a remote team, so you communicate clearly in writing and don’t need to be micromanaged.

• You test with intent. Every test has a hypothesis behind it.

What Success Looks Like

• You know your accounts cold: what’s working, what’s wasting money, and what’s next.

• Search spend is tied directly to signed cases, not vanity metrics.

• Over time, you own paid search at AI Case Leads and help scale it into a primary channel.

Why AI Case Leads

• Fully remote

• A lean team where your work directly moves the business

• Real budget and room to test your ideas

• Training and growth opportunities

• Direct access to leadership; no layers of approval

You don’t need to know everything. You do need to know search, want to get better, and own your results. If that’s you, we’d like to hear from you.