Integrated Marketing Manager

Articulate is looking for an Integrated Marketing Manager to support the development and execution of full-funnel demand generation marketing campaigns. The Integrated Marketing Manager will plan and coordinate scalable cross-channel marketing campaigns that attract new leads, convert them to trialers, and maximize customer retention and expansion.

As the Integrated Marketing Manager, you have a deep understanding of full-funnel marketing campaign execution and strategy. You’ll assess current and new marketing initiatives and break them down into clear and actionable strategic briefs and plan. You’ll partner with teams across various marketing domains—product marketing, customer engagement, lifecycle, paid acquisition, reporting and analytics, design, and web—to ensure flawless campaign execution and special project completion.

The ideal candidate will have strong attention to detail, an excellent ability to track multiple concurrent projects, and the drive to learn and grow as a member of a world-class marketing team. The Integrated Marketing Manager will contribute to the success of the demand generation marketing team and report to the Manager, Campaign Strategy.

What you'll do

• Manage small- to mid-sized campaign initiatives from end-to-end—from goal-setting and specifying campaign deliverables through delivery and post-launch evaluation

• Develop detailed briefs that support high-growth marketing campaigns and ensure consistent customer experiences 

• Partner with marketing peers to coordinate logistics and assist in the development and analysis of deliverables that support campaign deployment

• Contribute to internal communications that educate and inform stakeholders of upcoming initiatives, essential deliverables, and campaign launches

• Evaluate and present integrated marketing campaign effectiveness to marketing leadership, and regularly recommend ways to optimize performance and process

• Work in close collaboration and cross-functionally with teams including Lifecycle, Web Engineering, Paid Acquisition, Analytics, Creative, Content, and Product Marketing to develop and maintain a cohesive experience across marketing channels

• Collaborate with Product Marketing team on effective go-to-market product and content marketing launch strategies and campaign timing for optimal success

• Define key metrics and reporting methodologies that will help us understand both the overall effectiveness of campaigns and content as well its influence on pipeline generation

• Partner with reporting and analytics team to build a measurement framework that enables continual campaign optimization and quickly surfaces key insights

• Support marketing peers with collateral, webinar coordination, project tasks, external content provisions, social media content, and more

What you should have

• 3-5 years of hands-on experience, preferably in a B2B SaaS marketing organization

• Understanding of standard marketing channels such as email, web, social, and paid

• Familiarity with digital marketing, social media management, and automation tools

• Basic knowledge of Google Analytics, Looker, Domo, or similar digital analytics platforms

• Ability to derive insights from marketing data and format it into an executable plan

• Ability and desire to learn quickly and troubleshoot problems

• Ability to manage multiple tasks to meet deadlines with the direction and support of peers

• Outstanding collaboration skills 

• Excellent verbal and written communication skills

• Attention to detail and flawless execution

• Four-year college degree or equivalent experience

About us

Articulate Global, LLC, is the leading SaaS provider of creator platforms for online workplace training. Founded by Adam Schwartz in 2002 and led by CEO Lucy Suros, Articulate provides creator tools and services that make it simple for enterprises and SMBs to develop, deliver, and analyze online workplace training that’s engaging and effective. 

Increasingly, organizations must reskill employees for ever-changing remote and hybrid work environments, create learning cultures that attract and retain employees in a tight labor market, and use training to build more equitable, empowering, and engaging workplaces. Articulate helps organizations address these critical business needs with its creator platform for workplace training. Articulate 360—a suite of creator tools for online courses—was named the 7th most-loved product in the world by TrustRadius in 2021. And Rise—an all-in-one online training system that makes online training easy to create, enjoyable to take, and simple to manage—is the first creator platform for SMBs and departments within the enterprise. Articulate has more than 118,000 customers in 170 countries and counts all 100 of the Fortune 100 companies as customers.

Named one of Inc. Magazine’s Best Workplaces 2020 and a leader in building a human-centered organization, Articulate is guided by a commitment to provide the best value to customers, do right by employees, and create an equitable, empowering workplace for all. As a human-centered organization, we honor people’s humanity knowing that each person’s unique history, vulnerabilities, and social location inform how we show up with one another. We embrace our connectedness, aware that what we do and say impacts others. We give each other grace because we are all works in progress, learning and evolving every day. And we take responsibility for ourselves and are serious about our accountability to each other.  In all we do, we strive to create an equitable, sustainable, and empowering workplace while we drive results for the business and make a positive impact in the world. Read more about our values here.

Articulate welcomes different voices and viewpoints and does not discriminate on the basis of race, religion, color, national origin, ancestry, physical and/or mental disability, medical condition, native language, pregnancy status, physical size, genetic information, marital status, sex, gender, gender identity, gender expression, transgender status, age, sexual orientation, and military or veteran status, or any other basis protected by law. We are an equal opportunity employer and invite applicants to voluntarily disclose their race and gender on our application form to help us create a diverse company. This voluntarily disclosed information will not be shared with any hiring manager and will be kept in confidence by the Articulate human resources department and executives who are not hiring for this position.