Content Marketing Manager

About Atticus

At any given time, 15 million Americans are experiencing a crisis that requires urgent help from our legal system or government. The right assistance can transform their lives. But today, most never get it. Atticus is a startup on a mission to change that.

We use a marketplace model to bridge the gap between the many ordinary people who need legal help and the few great lawyers who provide it. To our clients, we're the legal equivalent of a primary care doctor: We diagnose their issue, advise them on their options, and, if needed, refer them to a specialist — a vetted, top-tier lawyer who can win their case. To lawyers, we operate as a broker: we send them pre-vetted clients and earn a percentage of what they make from each successful representation. All our services are free to individuals.

Who are our clients? We’ve helped immigrants facing deportation, employees sexually harassed by their bosses, and drivers hospitalized after awful car accidents. For now, though, our primary focus is on helping disabled people get government benefits. Our customers are among the 15 million American adults who have lost their ability to support themselves due to a severe illness or injury. They’re eligible for life-changing government support — a monthly check and health insurance — but a byzantine system prevents most from qualifying. We help them understand their rights and find the representation they need to get benefits.

We've raised $28 million from top VC firms like Forerunner (Jet, Glossier, Warby Parker) and True Ventures (Peloton, Fitbit, Ring) and helped thousands of people in need (see our 2,000+ five-star reviews). We're small but moving fast — our team grew from 12 to 32 last year and we expect to double in size again in 2022. 

About the role

Our space is a fascinating one for content and SEO. Millions of people are desperate for accurate information, so search volume is high. And helping qualified clients is profitable, so competition is fierce. What ranks right now is awful: page after page of low-quality articles that are chock full of keywords but empty of useful advice—usually published by sites hoping to collect your phone number and sell it to a shady law firm for $5-10.

Atticus’ goal is to change this paradigm (and, as a result, rocket to the top of search rankings). We’re building a high-quality content library that demystifies legal concepts and holds genuine value for people in crisis. 

You should be excited to write and edit this library (it’ll be a big part of your day-to-day). But you’ll also work with our Head of Content to expand and mature our content ecosystem—iterating on our processes, maintaining our brand standards, and increasing our publishing velocity.

To start, you'll: 

• Support our Head of Content in informing, managing, and executing against Atticus’s ambitious content roadmap. 

• Collaborate with freelance writers and in-house subject matter experts to create content that’s helpful, on-brand, written to rank, and optimized to convert. 

• Enhance our content engine from start-to-finish—building article briefs, offering edits, and managing optimization and distribution. 

• Produce assets across content types (articles, videos, web copy, original research, etc.), that support a wide variety of business goals (product/ux copy, direct response copy, SEO content, sales enablement). 

• Evaluate success with the team, report on progress, and iterate to achieve the best results.

Qualifications

Required:

• First and foremost, you’re a great writer, and a thorough editor. You have high quality standards, are attentive to brand voice-and-tone, and understand on-page SEO best practices. 

• You have meaningful experience in a content marketing role, where you’ve helped achieve measurable organic growth.

• You ground content in strategy—generating ideas from audience insights, keyword research, and an understanding of business needs.

• You’re a strong collaborator, with a proven track record of successfully working cross-functionally to hit shared goals.

• You have a demonstrated commitment to doing good and helping people.

Bonus / Nice-to-Have:

• You’ve written and edited in spaces (like this one) where creating good content means diving into complex fields and building relationships with subject-matter experts. 

• You have experience working with freelancers and/or agencies to ensure content is delivered on-brand and on-deadline. 

• You’ve worked on video/media content in addition to written collateral.

We have a strong commitment to building a diverse team. If you’re from a background that’s underrepresented in tech, we’d particularly love to meet you.

Benefits

This is a rare opportunity to join a startup that has strong traction (substantial funding, well-respected backers, tremendous growth, and many happy customers) but is still small enough that you can have a huge impact and play a role in shaping our culture.

We’re a certified B Corporation tackling a critical social problem. Our mission to help people in need drives everything we do, and your work here will touch many lives.

We offer competitive pay — including equity — and benefits:

• Medical and dental insurance with 100% of premiums covered

• 15 vacation days & 16 paid holidays each year

• Stipends for education ($1,000), fitness ($600), and student loan repayment ($1,200)

• 401(k) and optional HSA

• Free snacks, drinks, weekly lunches, and occasional team dinners/events/retreats

• Flexibility to work remote or from beautiful offices in LA, Phoenix, or Seattle

• Humble, thoughtful, smart, fun colleagues

Location & COVID-19

Today, about a third of our team are in Los Angeles, a quarter are in Phoenix, a sixth are in Seattle, and the rest are fully remote. There are two options for this job:

1. Live in Los Angeles, working a few days a week out of our beautiful office in the Arts District.

2. Live wherever, work remotely, and travel to LA (on the company dime, of course) as needed to be with your colleagues — probably quarterly (or more if you want). 

In short: You can do this job remotely, and we’re committed to empowering everyone with flexibility. But we care a lot about building a great culture and we think some interactions need to happen in person, so we put a lot of thought into retreats, offsites, and other ways to gather. 

As for COVID-19: When the pandemic started, we immediately shifted to fully remote to protect our team and shuttered our office. Today, everyone on the team is fully vaccinated, and many come in often (though we don’t require anyone to). Going forward, you can expect that vaccinations will continue to be required for all employees, and that if new variants emerges that’s life-threatening for vaccinated people, we’ll return to fully remote temporarily.

(Note: We sometimes get asked about exemptions for COVID vaccination. Of course we’d make an exception for anyone who is medically unable to get the vaccine. But current CDC guidance is that almost no one falls into this category: the only groups advised not to be vaccinated are folks with a severe allergy to both polyethylene glycol and polysorbate, or who have a documented history of anaphylactic shock from past vaccines. We’re willing to consider good-faith reasons, but please know that for us this is a workplace safety issue and our bar is high when it comes to protecting our team.)

How to Apply

Use the short form below. Questions? Email hiring@atticus.com.