Influencer Manager

BARKYN'S VISION

Barkyn delivers health and happiness to pet families around the world.

Our mission is to impact an important part of dog families' lives by giving them more years, more joy, and a deeper bond. We're changing the pet market and how e-commerce should feel: human, personalized, and beautiful. We were considered one of Europe’s Top 100 Startups by Wired, Top 50 Technology Fast by Deloitte, and a success case by Web Summit.

THE ROLE

We're building a love brand in Europe, and this is where your story begins! As an Influencers Manager, you will be a key player in our Marketing team, leading the charge in building and nurturing a network of influencers that embody our brand's values and mission

Specifically, we expect you to:

• Develop, manage, and scale a robust network of influencers across various niches that align with our brand identity.

• Create and implement strategic influencer campaigns that drive brand awareness and loyalty.

• Design incentive programs to motivate influencers, ensuring consistent brand advocacy and performance.

• Collaborate closely with influencers to co-create content that resonates with our target audience and amplifies our brand message.

• Analise and report on the effectiveness of influencer partnerships, using data to refine strategies and improve outcomes.

• Stay ahead of trends in influencer marketing, identifying new opportunities to expand our reach through innovative partnerships.

• Negotiate contracts and agreements with influencers, ensuring mutually beneficial terms.

• Manage influencer relationships with a focus on long-term partnerships, fostering trust and collaboration.

• Work with internal teams to align influencer campaigns with broader marketing strategies and brand goals.

MANDATORY REQUIREMENTS

• Minimum 4 years of experience 

• Experience managing and scaling a network of hundreds of influencers, their compensation structure and metrics

• Experience with an influencers management platform

• Experience in Consumer Brands businesses

• Managed Influencers in multiple geographies

• Experience at a medium-sized startup in the recent past, ideally at a scale-up journey.

• Love for dogs.

• Fluent in English, and Portuguese or Spanish.

BROWNIE POINTS

• Dog owner.

• Experience in a DTC subscription service.

• Experience with influencers or high-profile celebrities.  

• Immediate availability.