Social Media Manager

BARKYN'S VISION

Barkyn delivers health and happiness to pet families around the world.

Our mission is to impact an important part of dog families' lives by giving them more years, more joy, and a deeper bond. We're changing the pet market and how e-commerce should feel: human, personalized, and beautiful. We were considered one of Europe’s Top 100 Startups by Wired, Top 50 Technology Fast by Deloitte, and a success case by Web Summit.

THE ROLE

We're growing a love brand in Europe, and this is where your journey begins! As a Social Media Manager, you will be an integral part of the Marketing team, playing a vital role in developing and executing our social media strategy while ensuring our brand continues to engage and grow its audience.

Specifically, we expect you to:

• Develop, implement, and manage our social media strategy across all major platforms.

• Create, curate, and manage all published content (images, video, written) to build meaningful connections and encourage community members to take action.

• Define and track KPIs to measure the success of every social media campaign.

• Manage and oversee social media content calendars to ensure consistent and timely delivery of posts.

• Collaborate with designers and other team members to create visual and multimedia content.

• Engage with followers, respond to queries in a timely manner, and monitor customer feedback.

• Stay up-to-date with the latest social media best practices, tools, and technologies.

• Analyze data and generate reports to inform future campaigns and improve strategy.

• Manage and grow our social media communities by initiating discussions and responding to comments.

• Work closely with influencers and brand ambassadors to increase brand awareness and drive engagement.

MANDATORY REQUIREMENTS

• Minimum 4 years of experience 

• Experience in managing social media platforms of large communities, over 50,000.

• Experience in Consumer Brands businesses.

• Experience at a medium-sized startup in the recent past, ideally at a scale-up journey.

• Love for dogs.

• Fluent in English, and Portuguese or Spanish.

• Comfortable in high-pressure and high-stakes environments

BROWNIE POINTS

• Dog owner.

• Experience in a DTC subscription service.

• Experience with influencers or high-profile celebrities.  

• Immediate availability.