Digital Marketing Manager (SaaS)

About Us

Hi!  I’m the founder of Builder Prime, a growing B2B SaaS startup helping home improvement companies grow their businesses.  We’re a small bootstrapped company, but we are profitable and rapidly growing.  We are looking to make our next strategic hire to support and further accelerate our growth.

We put a ton of attention and hard work into our product, and we’ve built the absolute best platform out there for home improvement contractors.  Our customers love our software and the support they receive from us.  Check out our reviews on Capterra and Facebook to see what some of our customers are saying about us.

This is a full-time position that is 100% remote though we do offer some periodic travel to meet in person.  This might be to attend an in-person team gathering or attend conferences.  All of our meetings, as well as your meetings with customers, will be online over the phone and on Zoom. 

Why YOU Should Apply

This is a unique opportunity to work with a software startup company that is still at a relatively early stage.  We are growing more rapidly now, and have exciting plans to further accelerate our growth.  It’s OK if you haven’t been in a position exactly like this before.  In this position, you will learn what it takes to build a successful company and use that to grow in your role here or start your own company in the future.

You will be working directly with me, the founder and original developer.  You will be able to influence and make real change, and see the results of those changes immediately.  You will learn what it takes to build a software product that actually makes a huge difference for the businesses we serve, and that people love to use every single day.

Responsibilities + Day-to-Day

We’ve been successful up to this point despite a bare-bones marketing strategy, but the time has come to put one in place and execute it. Your job would be to develop this strategy and then execute it yourself, or with the help of other contractors, agencies, or employees.  The primary goal at this stage is to generate more leads and customers.

Some key aspects of the role:

• Create and Manage Google Ads

• Create and Manage Facebook Ads

• Creating content about new features and notifying leads and customers about them

• Working with our SEO partners on developing content

• Developing our various drip email campaigns and continuously improving them

• Attending and ensuring the success of events that we sponsor

• Plan and host webinars

• Oversee automated cold email outreach

• Developing our workflow in the CRM

• Be a product evangelist – internally and externally

• Continue to evolve and iterate on the strategy

• Analyze and report on various metrics

Requirements

In this role, you will need to take complete ownership of the marketing strategy and execution. You will be given all of the tools and support to be successful without being told what to do every step of the way.  If this appeals to you, then this may be the perfect position for you.

Must Haves:

• 3+ yrs experience in a SaaS b2b role

• Google Analytics Intermediate/Advanced Skills

• Paid & Organic Ads experience

• Excellent written and verbal communication

• Strategist by nature

• Remote work experience- able to manage your desk, deadlines + asynchronous work

• You have a reliable and fast internet connection

• You demonstrate friendliness and empathy when conversing with customers and other people, and can relate well to a variety of different people

• You are comfortable proclaiming that you are tech-savvy.  You don’t need to be a developer, but you should be able to learn how to use new software products quickly and deeply

• You love the idea of efficiency. You are constantly driving to make yourself more efficient, and the idea of making other people more efficient excites you

• You are able to articulate how technology solutions can improve lives and improve business

Big Plus if You Have These:

• Any experience in or knowledge of the Home Improvement industry

• Experience with rebranding a product

• Consider yourself a natural storyteller

• Experience planning/hosting webinars

• You love to learn, and you love finding new ways to get things done better and faster

Benefits

• Competitive salary

• 401k with company match

• QSEHRA health reimbursement

• 3 weeks of vacation

• Major national holidays off