Senior Marketing Manager

CoinTracker is a portfolio assistant for cryptocurrency. It is used by over 450,000 cryptocurrency holders collectively tracking over $20 billion in crypto assets. CoinTracker enables consumers and businesses to seamlessly track their cryptocurrency portfolio, investment performance, taxes, and more. Beyond cryptocurrency, we are building a general automated financial assistant for all financial assets.

Our mission is to increase the financial freedom and prosperity of the world.
Some things we’re proud of:

💲 Over 1% of all cryptocurrency transactions globally are tracked on CoinTracker

📈 Profitable and growing 16X year over year

🤝 Partnered with Coinbase, TurboTax, and other industry leaders

💼 Backers including Y Combinator, Initialized Capital, Serena Williams, and more

🗺️ Founders: Jon previously built TextNow (200M downloads), Chandan was previously a product manager at Google

Learn more about our mission, culture, and hiring process.

Mission

Support the Marketing organization focusing on product and brand marketing to drive new user acquisition. You'll design and execute marketing initiatives across the company and position the business for future success.

1-year outcomes

• Define and execute go-to-market strategies for products and features, in coordination with teams across CoinTracker

• Develop CoinTracker's cross-channel campaign strategies that driver user acquisition through social and search platforms

• Translate marketing data into insights to improve marketing strategy and present campaign performance to CoinTracker's leadership

• Develop and maintain high-performing assets and playbooks to scale marketing efforts in support of business goals and user needs

• Own CoinTracker's social media presence and strategy from ideation and content creation to execution. You'll drive engagement across social media channels increasing brand awareness and followers

• Partner with leadership to support CoinTracker's PR efforts and communications including blog posts, publications, and other company announcements to drive product adoption and support business goals

Some skills we're excited about:

• Marketing strategy analysis

  • Skilled at running short-term and long-term marketing planning and analysis

  • Strong ability to identify and target key audiences

  • Ability to drive the conversation towards our goals

  • Dedicated to flawless planning, execution and analysis of marketing programs

• Technical fundamentals and problem solving

  • Excellent knowledge of product and brand strategy

  • Strong analytics skills to evaluate campaigns

  • Critical thinking and problem-solving skills

  • Strong ability to simplify and present complex concepts and data

• Communication

  • Impeccable written and verbal communication

  • Experience developing content marketing across all channels preferred

  • Very strong interpersonal skills

Your opportunity:

Join our tight-knit, high-growth team, that thrives on building magical products which improve people's lives. As our Sr. Marketing Manager, you'll be an integral part part of CoinTracker's strategy. You'll support the Marketing organization and position the business for long-term growth and success.

You may enjoy this role if you:

• Enjoy building companies by positioning them for high growth and taking them to the next level

• Thrive on collaborating cross-functionally between business, product and technical teams

• Work effectively in a remote setting and are able to overlap with our core hours of 9 AM to 12 PM PT

Some of the skills we're excited about:

• A Bachelor’s degree and 6+ years of experience owning and evaluating marketing campaigns

• Experience developing and executing a cross-channel marketing strategy

• Experience creating and managing creative content and assets

• Experience scaling social media presence and follower count

• Team-first attitude with a strong sense of empathy

• Experience working within a fast-paced, high-growth technology startup

What's it like working at CoinTracker?

We are a fully internationally distributed, tight-knit team. We have minimal process, and the majority of our time is spent working and collaborating asynchronously through tools like Figma, Github, Google Meet, Linear, Notion, Slack, Zendesk. We also stay aligned and bonded through weekly sprints, standups, all hands, and socials. We aim to empower every individual on the team with full transparency, ownership, autonomy, and clear objectives. Learn more about our guiding principles.

If this sounds exciting, we'd love to hear from you! Not sure you’re a perfect fit? Reach out anyway. We’re looking for awesome individuals, not folks who perfectly match a job posting.