Director of Analytics

EMPOWER OVERVIEW

Empower is a high-growth, award-winning financial technology startup on a mission to meaningfully improve the financial health and wellbeing of today’s generation. We help people stretch their dollars between paychecks, save up for life’s emergencies, spend more consciously — and ultimately, rewrite their financial story. The drive, fearless thinking, and empathy we bring to our work delivers better outcomes for our community every day.

Empower is picking up speed and on the cusp of something big. We’re adding several thousand new customers to our community every day, and we’ve raised over $25 million from top venture capital firms, including Sequoia Capital, Initialized Capital, and Icon Ventures as well as David Velez, Founder and CEO of Nubank, one of the most valuable financial technology startups in the world. We’ve also been recognized in Apple’s list of "New Apps We Love," Time’s "Best Apps of the Year So Far,” and Real Simple’s 2020 Smart Money Awards.

Want to make a difference in someone’s financial journey? Let’s go.

WHAT EMPOWER OFFERS

Competitive salary

Generous equity package

Full healthcare benefits

Technology expense reimbursement

Work from anywhere

JOB DESCRIPTION

Empower is searching for a Director of Analytics to uplevel our customer insights, product analytics and marketing intelligence and improve our decision-making and ROI across investments. This role is an exciting first for the company and will help lead and nurture a strong data-driven mindset. This individual will report to the Head of Finance and Operations.

The ideal candidate is passionate about using data to drive business growth. This individual will specialize in extracting, assessing, and interpreting data sets from multiple sources to scale our business, acquire, engage and retain the best-fit customers. The right person for this role is someone who loves teasing out actionable insights from the data and sharing recommendations and next steps with the product team, the marketing team, and external partners.

Key Responsibilities

• Introduce sound statistical analysis and rigorous data-driven decision-making to continuously improve our customer experience, product retention and the ROI of our marketing and advertising initiatives and campaigns.

• Work closely with counterparts to develop hypotheses, set up and instrument tests, measure results, and present findings and recommendations to the leadership team

• Build and help the company execute a robust, defensible testing framework and strategy and adopt a consistent set of metrics for comparison

• Own daily, weekly, monthly reporting and construct dashboards and visualizations, as needed, to help understand trends, themes, and relationships in the data

• Support the team with ad-hoc customer surveys and interviews to gather qualitative insights about our brand, marketing, and product

• Develop and implement strong data organization and hygiene practices — and educate the business on adoption and maintenance

Candidate Qualifications

• 3+ years of business and/or analytics experience in consumer technology companies or management consulting firms

• Strong understanding and application of statistics to solve business problems and hypotheses

• Expertise in SQL and Excel with a track record of turning raw data into actionable insights

• Ability to effectively communicate with and interpret data for a business audience

• Passion for data and the stories it can tell

• Inquisitiveness with a strong eagerness to learn new things

• Experience using business intelligence tools like Tableau or Looker and product analytics tools like Amplitude, a plus

• Familiarity with languages like Python or R, a plus