Head of Growth Marketing

EMPOWER OVERVIEW

Empower is a high-growth financial technology company on a mission to solve access to affordable credit for everyday Americans. We dream up and launch one-of-a-kind features that help our members get money instantly whenever they need it, save for the future, and rewrite their financial story. Our members see Empower Cash Advance as a life-saver, Empower Automatic Savings as a game-changer, and the new Empower Thrive line of credit (currently in beta, launching soon) as a lifeline to low-cost borrowing and the only practical path to building credit.

Empower is ranked #55 on the 2022 Inc 5000 list. We’re backed by Sequoia Capital and have been recognized in Apple’s list of "New Apps We Love," Time’s "Best Apps of the Year So Far,” and Real Simple’s Smart Money Awards.

Want to make a difference in someone’s financial journey? Let’s go.

WHAT EMPOWER OFFERS

Competitive salary

Generous equity package

Full healthcare benefits

Technology expense reimbursement

Work from anywhere

JOB DESCRIPTION

Empower is looking for a growth marketing leader who brings an impressive track record of success. The Head of Growth Marketing will be responsible for leading customer acquisition and driving repeatable and scalable results across all paid media and organic discovery. You will own the end-to-end customer acquisition funnel and oversee strategy and execution to optimize a significant marketing budget against company objectives.

The ideal candidate is both a thought leader and doer who leans hard into analytics and experimentation, takes big swings, and works resourcefully across the business to improve and quantify the impact, efficiency, and profitability of our growth programs. You will be a vital contributor to the success of the business and will collaborate often with the Marketing, Product, Strategy, Finance, and Data Science teams. This role will directly manage 1 performance marketer immediately and 4-5 marketers by the end of the year.

This role reports to the Chief Marketing Officer.

KEY RESPONSIBILITIES

• Lead the strategy and execution of all digital and traditional media channels, including paid social and search, television, and audio

• Develop innovative tactics and programs to drive high-quality organic traffic and improve organic acquisition through app store optimization, ratings and reviews, referral, and more

• Oversee campaign measurement, attribution, and reporting, including rigorous analytics of CAC, LTV, ROI as well as incrementality and marginal cost

• Use data-driven methodologies to improve the effectiveness and efficiency of all growth programs

• Create a robust testing framework and drive agility in experimentation to improve LTV/CAC ratio

• Work with Product and Engineering teams to boost conversion in app onboarding, enhance our ad-tech stack, and improve marketing measurement and attribution

• Collaborate with Credit and Data Science teams to improve measurement rigor and our understanding of customer quality

• Build, lead, and develop a team of high-impact performance marketers

CANDIDATE QUALIFICATIONS

• 8-10 years of experience developing and executing paid media and organic growth strategies for B2C businesses

• Strong knowledge of paid social and search best practices

• Fluency in mobile app acquisition and mobile ad-tech

• Previous success managing a $15M+ annual media budget

• Deep understanding of digital marketing measurement and attribution

• Track record in conceptualizing and executing bold and effective campaigns

• Agility in changing direction based on results and new information

• Ability to inspire and get the best out of direct reports and business partners

• Based in the US (remote is fine)