Marketing Operations Manager

About the role

The Marketing Operations Manager will play an integral role in supporting our clients’ MarTech stacks and managing content development for emails, banners, and CMS websites.

Responsibilities center on implementing data collection and management in marketing automation platforms and translating communication strategies and functional requirements into operational email campaigns. Reporting will be critical, and they should regularly focus on improving deliverability and refining our best practices. The Digital Marketing Operations Manager must have a thorough understanding of the role marketing automation plays in marketing communications and possess the ability and desire to stay up to date with and apply the latest thinking in strategy and technology.

About Fishawack Health

Fishawack Health is the leading global commercialization partner for the modern life science era. Established in 2001 and headquartered in the UK, the organization is powered by a 1,300+ globe-spanning pack of strategic, creative, and scientific experts. We empower healthcare professionals and patients with the knowledge they need to live better lives.

Our core operating units—Consulting; Medical; Policy, Access, Value, Evidence; and Marketing —bring together best-in-class capabilities from around the world. We empower our pharmaceutical, biotech, and medical technology clients to navigate the most complex of ecosystems, helping them on an effective path to develop, launch, and grow their brands, services, and portfolios. 

Our internationally recognized, award-winning teams collaborate across operations in the UK (Brighton, Fleet, London, Knutsford, Manchester, Oxford, and Sale), Ireland (Dublin), USA (Chicago, Evansville, Minneapolis, New York, Philadelphia, San Diego, Scottsdale, and St. Louis), Greece (Athens), and Singapore.

What you'll do

• Provide cross-functional consultation on marketing automation strategy and outreach tactics

• Monitor email campaigns, provide technical direction on achieving deliverability, open rate and overall campaign metric goals

• Manage the technical execution of email marketing campaigns on behalf of clients

• Identify opportunities to optimize our campaigns to increase customer acquisition and retention

• Assess, learn, utilize and integrate new email marketing platforms

• Translate communication strategy and creative design into tactical execution

• Report marketing research and stay ahead of email marketing strategies

• Work closely with the CRM data team to ensure metrics are integrated and available in a larger CRM technical ecosystem

• Manage, train and oversee the work of the Digital Marketing Operations Developers and freelancers

• Develop and code HTML emails, HTML5 banner ads, and author pages in CMS tools (Adobe Experience Manger, Wordpress) as needed

About you

• Bachelor’s Degree or relative experience

• 5+ years of experience with marketing automation and campaign management software, preferably Marketo, VeevaCRM and/or Salesforce Marketing Cloud

  • Experience implementing new instances of MarTech software a plus

• 2-3 years of B2B and B2C direct marketing experience

• Knowledge of email-friendly HTML with experience in coding for a multitude of email systems (MS Outlook, Gmail, etc.)

• Understanding of the data needed to support the execution of communication strategies

• Deep understanding of marketing operations, technology, industry best practices and strategic campaign management

What we can offer

We offer a creative, supportive environment with a uniquely diverse career structure, where you will be able to develop and tailor your career toward your preferred route. Our Fuel50 talent experience platform will enable you to pick and map a career journey across the organization, providing you with the option to progress within different areas of your team or beyond. Our Pack Academy provides a broad range of training delivered live and on-demand, which supplements on-the-job training and project team-led initiatives. We also offer a generous company pension, private medical insurance, various employee wellbeing initiatives, plus many other excellent employee benefits.

Reasonable adjustments

We'll consider any reasonable adjustments you'd like us to put in place in the interests of fairness and equal opportunities. 

Fishawack Health is an equal opportunities employer and place where everyone is welcome. We strongly encourage people from minority backgrounds, LGBTQIA+, parents, and individuals with disabilities to apply. If you need reasonable adjustments at any point in the application or interview process, please let us know.

In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

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