Demand Generation Lead

Genie AI is a deep learning based software company with a mission to open source the law.

We are disrupting the legal industry by changing the business model ground up.

What Github did with open source code, Instagram and TikTok with entertainment, Airbnb with hospitality, and Uber with travel, Genie is doing with Legal contracts.

We are building a community-based AI law platform.

We have fully flexible working, meaning you can work remotely or in pre-paid co-working spaces of your choice. Apply now as applications close shortly.

About Genie AI

• Welcome! We’re a machine learning startup with a mission to enable everyone to draft quality legal documents - focused initially on midmarket businesses

• 70,000 companies use Genie AI today - we’ve been growing exponentially for 12 months straight!

• We’re funded by the world’s top investors, with significant runway - and we’re growing the team

• We’ve collaborated with Oxford University and Imperial College London to co-author research papers on explainable AI

• According to Forbes, we're also rated one of the top 29 AI startups in the UK

• We're a Sunday Times Best Places to Work Award Winner 2024 

• We’re backed by top legal pedigree, from Lord Neuberger to representing the UK on multiple Ministry of Justice trade missions

• Our customers save on average £15,000 on legal fees per year with Genie

• Instead of paying a law firm, they can use our open sourced legal templates or create their own from scratch using our AI assistant

• Users can also ask our AI assistant any question, or get a red flag review in minutes, where it would have taken hours and cost thousands with a law firm

• These contain guidance from top lawyers, and intelligent insights as you draft

• This isn’t just a SaaS product - we’re redefining the business model of law

• If you’re excited to disrupt a £750bn industry and make history with us - apply below!

Our team & culture

• We are a team of 24 Genies split across product, engineering and business squads

• Our team have published papers & host regular paper clubs

• We love learning! For example, we have regular knowledge sharing days & an unlimited budget for all tech, legal & business books

• We do a range of social events - from hiking to book club to cook-a-long sessions by zoom

• Ask us about our team culture - we have really worked on building a world class team

Requirements

About the role

We are seeking an experienced Demand Generation Lead with demonstrated B2B experience proving out PPC, Paid Media, Influencer/Affiliates, Field Marketing and eCRM channels, and hiring in where there's demonstrable ROI.

This area of Genie has lots of investor-backed support and would suit somebody who is excited about helping us improve the speed at which we learn who our ICP is and the messaging that best resonates with them!

Reporting in to Alex, our Growth Marketing lead, you will be building out the Demand Generation function: You will own the entire design and implementation of the global demand generation strategy.

• You will develop a deep understanding of your target audience to design and test demand generation campaigns

• You will help us attract new customers and generate revenues through the development, execution and optimisation of multi-channel marketing campaigns

• You will lead the end to end planning, development, testing and optimisation of demand generation campaigns and marketing activities that engage new users in our ideal customer segments

• You will ensure all demand generation activities can consistently deliver new marketing-qualified or product-qualified opportunities and sustainable revenue growth to the sales team

• You will run tests and own the data and analytics needed to measure and optimise the performance and effectiveness of your campaigns

• You will own CPL (MQL & PQL), CAC, ROAS, pipeline contribution metrics per channel, e(LTV), yet ultimately focusing on revenue generated

• You will ensure all demand generation programmes are insight-driven, audience led, aligned to our ICP and supportive of company strategy and growth objectives

• You have hands on experience of managing and measuring brand uplift campaigns

• You will stay up to date with industry trends, new technologies and techniques to ensure or demand generation efforts remain ahead of the curve

• You will work closely with the Global Content and Technical SEO lead (role also live) to see which pages perform best and in which markets, and bring those insights into your campaigns

About you

• You possess mother-tongue of or otherwise full fluency in English (another major language would be a plus)

• You have a sound working knowledge of performance marketing in B2B businesses

• You are experienced in implementing a mix of marketing tactics and possess strong analytical skills for data driven decision making

• You have demonstrable ability to synthesize large quantities of data and translate resulting insights into actionable strategies

• You can ruthlessly prioritise your own work

• You relish the chance to set up and model attribution, brand uplift and ROAS

• Your working relationship with advertising partners already such as Google, Linkedin and Meta keeps you informed of best practices to enhance performance

• You have a playbook for breaking into international markets, while respecting local cultural nuances and compliance requirements

• You have proficiency of working hand-in-hand with AI on a daily basis (but your work never ‘looks’ like it was done using AI)

• You are deeply empathic, able to inhabit the point of view of multiple target customer personas

• You enjoy using your initiative and can work autonomously, deriving satisfaction from live and completed projects

• You can communicate in a succinct and accessible way to internal and external stakeholders, and you are able to build trust and credibility at all levels of the business

• You possess strong emotional intelligence and are able to maintain healthy and professional working relationships in a small but rapidly growing team

• You’re keen to work independently, as well as collaborate at times with a rapidly growing diverse team

• You are a ‘first principles’ thinker

• You have a keen interest in all things technology and are tech savvy

• You are innately curious; love to learn & to share your learning with others. We have fostered an incredible learning culture at Genie and are looking for someone who loves to invest in their own learning and self-development

Interview process

• You will initially meet our Talent Acquisition Lead, Charlette followed by a take home task. After this you will have a Technical Interview with Alex our Head of Growth Marketing and Ed our Head of Sales. Thereafter you will complete a Culture Interview with Rafie our Co-Founder & CEO and Rosie, our Lead Product Designer

• We look forward to meeting you & having fun throughout the interview process; please turn up as your authentic self & ask us about our Culture, Company events & Big Mission! We can’t wait to meet you!

Benefits

What do Genies get?

• Generous stock options - we want everyone to share in our success!

• Employee benefits platform where you can get free plants, food deliveries, yoga, electronics, wellbeing sessions and more

• Private healthcare

• Unlimited budget for business, law, or technology books

• Regular meditation and wellbeing sessions

• Regular team lunches, dinners & strategy days!

• Substantial equipment budget for you to set up a home working environment, including a top of the range laptop, monitor wireless keyboard, mouse & office chair

• Individual £500 L&D budget annually plus 5 days off to take part in any learning

• Unlimited holiday

• Fully flexible working

• Enhanced parental leave for both parents

• Cycle to work scheme

• Numerous guilds to join including Hiking Club, The Band, Gaming Club, Book Club & more!

At Genie, we’re passionate about what we do, and we’re committed to creating a diverse environment. Whilst we’re on the cutting edge of innovation, it’s all about the people. We embrace differences and hire based on merit, giving equal consideration to all applications, regardless of gender, background & race.