Brand Strategy Coordinator

Job Title: Brand Strategy Coordinator                      Department: Brand 

Reports To: Brand Strategist

Summary: 

Giant Propeller is looking for an energetic, curious, and detail-oriented Brand Strategy Coordinator to support the Brand Team. This person will be responsible for delivering research & insights that drive strategic foundational brand development, campaign direction, and more. 

Qualified candidates will be able to effectively assist on multiple projects at once and will be an informational sponge —  immersing themselves in the industries of our clients and articulating that knowledge in a digestible way. You have an acute interest in broader cultural trends, consumer behaviors, and are enthusiastic about delivering compelling insights.

Responsibilities and Duties:

• Assist in Audit process

  • Assess how a brand is telling its story both from a visual and messaging standpoint and identify opportunities to strengthen brand image and voice. 

  • Conduct and present market research that sets the foundation for broader brand strategy and marketing initiatives 

• Help create and present ‘intelligence’ reports to inform the broader team on updates to best practices and trends in the latest from connected TVs, Social Media, Startups, Emerging Technology, Cause Marketing, Pop-Culture, Retail, Ecommerce, Crypto, Wearables, Content, and more. 

• Self-starter eager to make recommendations and taking an active role in the implementation and development of client initiatives 

• Understand audience behavior, cultural, social, and market trends to inform and inspire Strategy and Creative.

• Work with cross-functional team members to extract strategic insights that can then translate into inspiring briefs that spark world-class creativity. 

• Socialize insights across Brand + Growth teams to facilitate collaboration across departments

• Provide updates on industry best practices and trends that support Giant Propeller’s  broader business goals and the goals of its clients 

• You have a keen interest in broader cultural trends and the way people think and you can articulate it in a digestible way

• Provide support to the broader Giant Propeller team on strategic projects and questions 

Qualifications:

• Bachelor's Degree in Communication, Marketing or related discipline; relevant work experience 

• 2-3 years in Brand Strategy / Research / Marketing role with excellent written, verbal, and presentational skills.

• Experience in both quantitative and qualitative research methods 

• Detail-oriented, proficient in time management skills and prioritizing tasks

• Experience working across a variety of brands of different verticals, sizes, and backgrounds 

Requirements: 

• 2+ years of Brand Strategy, Brand Management, Research & Development or Marketing experience

• Demonstrated ability to communicate complex information in a succinct and clear manner

• Strong interpersonal and communication skills

• Experience in delivering client-focused solutions based on customer needs

• Proven ability to manage multiple projects at a time while paying strict attention to detail

• Excellent verbal and written communications skills

• Excellent reading comprehension 

• Bachelor's Degree in the appropriate field of study or equivalent work experience

• Self-motivated 

• Natural relationship builder with integrity, reliability, and maturity

• Ability to prioritize among competing tasks

• Critical thinking and problem-solving skills

• Understanding of website development, marketing, measurement and analytics, content management, digital marketing, and internet technology

• Excellent time and project management skills. You're always looking to find efficiencies

• Keen attention to detail and adherence to deadlines

• Expert at Google Apps/Suite

• Digitally Connected & Eternally Curious 

Expectations

• In the first 30 days, you are asking questions and acclimating yourself to Giant Propeller’s processes and internal teams as well as familiarizing yourself with the worlds of our clients and their teams

• In the first 90 days, you are owning the research portion of our Audit process and presenting confidently to internal stakeholders and clients 

• In 180 days, you are optimizing and refining our research approach, infusing new and different brand strategy frameworks into our processes 

Who We Are

Giant Propeller is The Brand Growth Agency, and our mission is to grow the emerging brands of tomorrow. We are a fully remote, full-service digital marketing agency, working with clients ranging from startups to established companies, partnering with CEOs, founders, and key stakeholders to help propel their brand and business to the next level. Think of us as a one-stop-shop where brand & campaign strategy, content production, and media buying collaborate under the same (virtual) roof. 

Our highly unique service model was designed to enable us to become a seamless extension of our Clients’ business and act as their full-service marketing department. As a team of 20+ specialists covering the full spectrum of marketing, we provide unique access to creating successful business growth. 

Our mentality is that we are every brand that we partner with.

Life at Giant Propeller

Although we’re fully remote, we stay connected, engaged, and informed, thanks to technology such as Slack, Google Meet, and Mavenlink. We’re a small but mighty team, with people in 7 states, 4 countries, and on 3 continents. 

We’re informal but professional. We love innovation and continuous learning at all levels so we stay highly engaged and better able to service our eclectic range of clients. We like to celebrate wins — no matter how big or small — and we’re big on peer recognition and collaboration. 

Plus, unlike some companies, we actually encourage work/life balance and strive to support our employees’ mental, physical, and emotional well-being. We want people to be able to rest, rejuvenate, and relax so they’re able to do their best work.

www.giantpropeller.com

Giant Propeller is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, citizenship status, religion, creed, age,  physical or mental disability, sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation,  gender identity, gender expression, medical condition, genetic information, marital status, military and veteran status, or any other characteristic protected by federal, state, or local law.