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Head of Demand Generation

The Basics

We are looking for a Head of Demand Generation/Product Owner (m/f/d)

Giant Swarm is a highly valued and respected player in the rapidly growing cloud space. Our vision is to empower developers around the world to ship great products by simplifying and accelerating app development and operations on top of a powerful cloud native platform. Whether you buy your shoes from adidas online, get your receipt at the largest retailers or trade with Bitcoin on Bison from Börse Stuttgart — they all rely on clusters from Giant Swarm. By offering a high-end service, customers are extremely happy and use us across more and more projects within their companies, fuelling our organic growth. We are a diverse, fully remote (since 2014), and experienced team that is rapidly growing across Europe and headquartered in Cologne. 

We have seen strong customer growth across several industries through individual activities and are now looking for someone who can orchestrate and drive demand generation forward in a holistic fashion to build momentum, create engagement and fill the sales pipeline with qualified prospects through in- and outbound measures.  

Your Job

  • You will work with sales and customer success to understand market trends, stakeholder pain points and product value contributions

  • You will orchestrate targeted Account Based Marketing campaigns together with the Sales Development Representatives and guide them to increase impact

  • You will use your creativity to create programs that will help establish, develop and maintain personal relationships with potential stakeholders in a scalable fashion

  • You will ensure Giant Swarm is perceived as a thought leader and stays top of mind with relevant contacts in target organisations

  • You will continuously measure and tweak initiatives to increase their performance, and share progress with the team and company

  • You will effectively communicate status, progress and plans across the organisation


  • You know the open-source, cloud-native industry and understand why companies are looking to adopt related technology and operation models

  • You know the industries we want to double down on, including direct to consumer / retail / e-commerce, financial services and telcos

  • You are familiar with building scalable Account Based Marketing programs, establish impactful KPIs and align teams and individuals towards demand generation goals

  • You are highly creative and enjoy constantly pushing the envelope to come up with even better ideas

  • You’re experienced in working remotely and self-organisation is a no-brainer

  • You like being a single contributor and enjoy full flexibility, while collaborating with the teams on a regular basis

  • We mainly target Central Europe and although our customer base is not limited to this area

About us

Every new team member changes the team. We love to learn from each other and we are looking for people who know things we don’t. 

  • Becoming part of Giant Swarm means that, by extension, you also become part of the Cloud Native community. We actively contribute to upstream projects and our quarterly hackathons will give you space to work on out-of-the-box projects. Occasionally, when we, as a team, want to fully focus on one project, we scratch all meetings and routines for a certain time to better focus during our hive-sprints.

  • Continuous learning is important to us - we foster this through bi-yearly personal development talks, a budget for training/certifications/coaching as well as regular feedback talks and workshops. Our teams are cross- functional and collaboration is key. 

  • Nothing crazy, but useful Basics: We don't count holidays but set a minimum number; You choose your own hard- and software; As a company that has almost, if not more, kids than employees, family-friendliness is crucial to us and paid parental leave is a no-brainer; We pay monthly perks that cover your costs for working remotely; We meet twice a year as an entire company and (if possible) see conferences as an important place to catch up with team members; We aim to be fully transparent (finance, salaries) unless it hurts people and trust you, based on this to make the best decisions

We failed in exactly describing our way to approach important company elements that can be described with ‘buzzwords’ such as agile mindset, cross-functional teams, self-organization, value of the individual or trust & teamwork. However, we truly care about them, we live them and we constantly iterate on them. Some snippets about how we do this are posted in our blog but by far not all of them. 

Important note: We are not hiring job descriptions. We hire humans. :) We welcome applications from everybody, regardless ethnic or national origin, religion, gender identity, sexual orientation or age.

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