Public Relations Lead

About InfiniteWorld

InfiniteWorld navigates brands, creators, and their products into the digital revolution known as the Metaverse, providing a full 360 degree solution, anchored by content creation, digital distribution, and consumer engagement.

The Marketing Team seeks an experienced Public Relations Lead to make an impact. This role will be responsible for developing and driving media relations strategy from planning to execution. Working cross-collaboratively with leaders and Product Strategy team, this role manages reputation risks and increases favorable stakeholder engagement and meaningful PR/digital conversions that support executives, customer stories, partnerships, and announcements which demonstrate positive impact in the Web3 community.

You are an expert story-teller and passionate about new technologies. You exhibit refined communication skills by asking good questions, challenging the status quo, suggesting alternatives, articulating pros and cons, and providing counsel when needed. You should have both in-house and PR agency experience in order to be able to understand roles and responsibilities at the agency level and how to work well with executives in-house to get applications, announcements, messaging, and plans approved in a timely manner.

**US-based candidates preferred.

Role and Responsibilities

• Devise effective communications strategies for InfiniteWorld’s product campaigns and initiatives

• Oversee product launches, reactive communications, and proactive public relations campaigns centered on InfiniteWorld’s platform and Web3 offerings

• Work cross-collaboratively with Leadership, Marketing, Product Strategy to execute a unified messaging strategy

• Leverage experience distilling technology or policy concepts into plain language

• Engage on crisis communications topics and drive the team towards strategy

• Oversee the development of a wide range of communications materials including blog posts, communications plans, reactive statements, briefing materials, and more

• Enable InfiniteWorld to mitigate legal and policy risks by developing content policies

• Counsel cross-functional partners in engineering, product, policy, legal, and other groups within the company on communications considerations for product updates

• Manage in-bound press inquiries

• Manage shifting deliverables in a fast-paced, start-up environment

Professional Qualifications

• Communications professional with a minimum of 5 years relevant experience.

• Must possess Bachelor's Degree, preferably in Communications, English, Public Relations, or Journalism.

• Solid understanding of the Web3 and cryptocurrency landscape is a major plus, with a strong background in media relations best practices, reporter engagement, connection and use of social media to amplify media coverage.

• Proven success in developing and executing external communications strategy and communications plans for a high-tech start-up.

• High level of comfort with ambiguity and fluid priorities; ability to manage multiple and complex priorities efficiently and effectively.

• Ability to make connections in a highly matrixed environment, with an eye on collaboration and integration, across all levels of the organization.

• Experience in measuring the effectiveness of communication strategies.

• Personal media relationships across key areas of the business are a plus.

Personal Characteristics

• Strong listening and persuasive communication skills; able to gain consensus through influence and be able to pivot when warranted.

• Strong sense of initiative and drive to solve problems.

• Ability to manage a variety of activities and deadlines and strong organizational skills.

Create with us. Join our InfiniteWorld team!

InfiniteWorld does not discriminate on the basis of race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, height, weight, veteran status, military obligations, or marital status. Every day our team is honored to work with entrepreneurs and innovators from every corner of the globe, and we aim to build a team that reflects the diversity of our customers. Each individual at InfiniteWorld brings their own perspectives, work experiences, lifestyles, and cultures with them, and we believe that a more diverse team creates more innovative products, provides a better service to its customers, and helps us all grow and learn as individuals.