Principal Growth Product Manager

Who is Litmus?

Litmus’s email creation, testing, and analytics platform empowers marketers, designers, and agencies to confidently deliver quality, brand-aligned communications that delight and engage consumers. Over the last 10+ years, we’ve built a reputation as thought leaders and one of the most trusted solutions in the industry, and it shines through our customers – all 250,000 of them, representing the world’s top brands in tech, banking & finance, retail, media, and more. 

And with our newest acquisition of Kickdynamic, an AI-driven personalization and content automation solution, we are now leaders in email marketing personalization.

How do we do this? It all starts with our people and a core belief that the talent we seek should be a culture add rather than a “culture fit,” with our 5 core values in mind:

1. Take it to Heart

2. Practice Considerate Communication

3. Act Humbly and Confidently

4. Collaborate with Bias to Action

5. Be Beyond Litmus

What would I do at Litmus?

As a Principal Growth Product Manager, you will help drive our Litmus product vision and help execute our PLG strategy.  This includes developing roadmap, driving execution, and collaborating with the go-to-market teams. You’ll work closely with team members from UX, Engineering, Marketing, Finance, and Sales to conceive and execute the Litmus product experience.

On any given day you might be

• Conducting discovery research or testing a new user experience with Litmus customers

• Conducting experiments to improve acquisition, conversion, plan movement and product usage expansion

• Analyzing product KPIs and reviewing learnings with team members

• Briefing design and engineering teams on product opportunities

• Organizing collaborative ideation sessions with cross-functional partners

• Presenting business cases to executive leaders and stakeholders

• Collaborating on a product launch with product marketing

• Communicating the roadmap to internal stakeholders

What is Litmus looking for in a candidate?

• B2B or B2C Product Led Growth experience

• Hands-on experience ideating, planning and executing rapid growth experiments using A/B testing tools and methodologies

• Previous ownership of product roadmaps that support and balance objectives such as user success and revenue growth through data-driven prioritization

• Ability to break down complex problems and identify opportunities to deliver incremental value

• Creates and holds a clear vision and strategy to set the direction for their product team and drive the appropriate product outcomes

• Excellent verbal and written communication skills and the ability to tailor communication and information to different audiences

• Strong understanding of UX design practices and concepts such as user research/testing, information architecture, and common software UI patterns

• Ability to define KPIs and understand and interpret data and analytics to drive decision-making and measure product outcomes

Why should I choose Litmus?

• We offer everything you’d expect from a profitable company that’s been going strong for 10+ years, including a great salary and stock options, comprehensive health care benefits, and a generous retirement plan match 

• You’ll receive 28 days of paid vacation—on top of team retreats and public holidays

• A platform for good: Affinity Groups, a culture of Diversity, Equity & Inclusion, and volunteer days—creating belonging for all is in our DNA both inside and outside of work #bebeyondlitmus

• Remote-friendly culture. No matter where you are, you’ll feel connected to the team

• Over half of our employees work remotely in the U.S. and UK and your work experience is just as exciting, entertaining (!), and engaging 

• We take family seriously and offer flexible schedules and generous parental leave programs

• We give you great tools and tech to do your best work: Hardware, software, and home- and office setups

Not sure if you meet all the requirements? Please apply! We know there is no job description that can measure a person’s attitude, aptitude, or amplitude (the ability to turn it up a notch) and highly encourage you to apply. 

Our approach is shaped by a strong respect for each individual. This applies to every aspect of employment – from equitable wages, work-life balance, the freedom to be your whole self, to equal opportunities for growth and development at Litmus. We believe wholeheartedly the more inclusive we are, the better our work will be.