Head of Brand
We’re redesigning the recovery process after an accident to ensure injured people get the legal, financial, mental health, and medical support they need to get back on their feet. As a consumer-centric tech startup, we’re doing it all in a way that challenges the bad behavior that exists in the traditional personal injury industry.
Our team at Mighty is full of talented individuals from top technology startups, insurance, law, and health tech companies who are eager to fix a broken system. We’re transparent and honest in our communication, we’re obsessed with building the best service for our customers, and we aren’t afraid to let our quirkiness and nerdiness shine through.
We’ve come a long way since launching but we’re just getting started - and we need your help to continue making access to holistic support after an accident more transparent, more accessible, and more just.
Mighty is looking for a B2C-oriented Head of Brand Marketing who will reimagine the Mighty brand from the ground up as it reinvents the personal injury industry. This is a unique opportunity to build a powerful brand from scratch and to help underserved victims on one of the worst days of their lives to move forward. The Head of Brand Marketing should be an experienced strategic thinker and seasoned storyteller with a proven ability to build brands, disrupt categories and drive growth. They will report into the Chief Executive Officer, have broad ownership of the marketing team, budget and approach and be responsible for driving a full funnel strategy and execution for the Mighty brand. They will also oversee the growth marketing team to ensure that the brand is successful at both driving brand awareness and revenue growth.
We are looking for a brand builder who is also a dynamic leader in entrepreneurial environments, and is experienced in and passionate about people management, and building teams.They must be an expert collaborator, skilled at bringing people together, and communicating openly and transparently.
You will have the opportunity to build the strategic marketing plan, work with world class agency partners and deploy a large media budget while overseeing a growth marketing team that plans, executes, and analyzes acquisition tactics that drive sustainable and efficient CAC at scale.
In this highly strategic role where you’ll also be expected to get your hands dirty early on, you’ll work cross-functionally with other members of the executive team and will be responsible for bringing customers into Mighty. We’re looking for someone who wants to drive high-impact results at a startup that’s growing rapidly and who understands the relationship between brand and performance . This role can be fully remote (US only) or based out of our HQ in NYC.
Develop Mighty’s market position and strategy, how we should position ourselves, how we should stand out relative to the competition, and how we should get this message to the people who should hear it
Lead the team. Lead brand marketing team with responsibilities that include brand strategy and positioning, pr, creative comms planning and execution. Build, mentor, develop, and coach the team and the leaders you need to build a national brand
Deliver results.. Drive brand awareness, equity, share of voice in key markets
Drive creative. Think big and come up with breakthrough campaign ideas and stories that make the most of budgets while leading a team to execute with excellence
Collaborate across the org. You’ll be the voice for marketing in the leadership team, and a key contributor to decisions across Mighty
7+ years experience in brand marketing with more recent experience overseeing growth / acquisition marketing, ideally in a fast growing startup environment
Accomplished track record of building and scaling disruptive/innovative consumer brands through traditional and digital marketing strategies
Excellent managerial and mentoring skills, and a desire to develop and coach your direct reports
A great mix of creative and analytical thinking; data-driven, customer-focused and brand-obsessed
Proven ability to juggle multiple priorities and complete responsibilities in a fast paced, changing environment
Proven ability to develop and maintain effective work relationships with internal and external stakeholders
Full Benefits - health, vision, and dental, 401(k) with company contribution
Flexible paid time off - take time when you need it
Learning and Development opportunities
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