Brand Design Lead (U.S. Only)

Who MIRROR is

MIRROR is the world’s first nearly invisible home gym featuring live and on-demand fitness classes in a variety of workout genres, and 1:1 personal training. We’ve created a new category of in-home fitness with cutting-edge hardware, responsive software, and best-in-class content that transforms any room into a complete home gym. For the first time, the essential components of a great studio workout--variety, personalization, and community--are brought to the most convenient place: the home.

In 2020, MIRROR joined the lululemon family. Shoppers can now experience MIRROR in 200 stores and counting across North America. Operating as an independent entity while having the resources of a public, global company behind us, we’ll continue to grow rapidly with amazing workout content and in-home fitness innovation. 

We’re an inclusive space for all identities and are committed to keeping that foundation intact during this rapid growth. 

Do you see yourself here? Learn about the role and challenge below!

The Role & You

MIRROR is looking for a seasoned designer to lead the brand expression for MIRROR both in and out of product. Mirror is experiencing unprecedented growth. This is a unique opportunity to make a significant impact at a company that’s still relatively young, but has already established a position in the market and built a small but mighty design team — one that’s ready to grow. This role will guide this growing team of talented designers.

At MIRROR, you will:

• Define, shape and lead the brand design vision and practice across product, web, social, and marketing campaigns

• Develop and evolve design language, imagery, palette, motion, iconography, typography, data visualization, and more

• Balance thoughtful and conceptual ideation with fast-paced execution in a dynamic environment

• Partner closely with Product, Product Design, Content, and Marketing teams and leadership

• Lead hiring and mentoring and establish design processes and an inspiring design culture

• Manage multiple projects concurrently as well as creative deliverables and timelines

• You don’t need to be a fitness buff, but you should be fired up about building technology that's going to change how people sweat. Do we have your attention? Keep reading.

Requirements - Necessities

• 8-10 years overall experience building nascent and premium consumer brands

• Diverse and impressive IC design portfolio spanning integrated design work such as: product, experiential, marketing campaigns, social media, and editorial

• A master of craft across composition, color, imagery, typography, and iconography

• Experience balancing speed of execution/shipping with attention to detail and quality

• Experience managing, mentoring or informally leading other designers; excited to build a team but willing to dig into the work in the interim

• Comfortable running design sprints and brainstorms; guide processes and help organize and delegate work among teammates

• History of working collaboratively and building trust and relationships across disciplines

• Proficiency with common digital design tools (Figma, Sketch) and prototyping tools (Principle, Figma, Framer, etc.)

• Can manage and partner with agencies to guide creative solutions

The Nice-to-Haves

• Experience at a creative agency

• Experience in a startup environment

• Experience designing for a connected-hardware product

• Experience designing for fitness products or customers

• Experience designing for interactive game experiences

Benefits

• Fully Remote Team

• Competitive Compensation

• Competitive Health Coverage

• 401(k) plan

• Other benefits

• Self-directed Paid Time Off

• Opportunity for growth

BEFORE YOU APPLY...

We ask that you remove your name, email, and all other personal identifying information from your resume before you submit it. This helps us reduce unconscious bias during the resume review process so we can focus on what you’ve done above all else.

You must reside in the United States to be considered for this position.