Senior Brand Marketing Manager

#KeepGrowing with Nutrafol

Come grow with us. We’re a growing company. Everything we do, we do to help people grow into the best version of themselves.

As the pioneers of hair wellness, we create natural, clinically effective solutions for hair growth and provide support for people at every step of their hair journey. Our multi-factorial approach targets the root causes of hair thinning using a patented blend of medical-grade botanicals -- and is recommended by over 3,000 physicians and hair professionals for trusted, reliable results.

We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.

Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

About You

The Senior Brand Marketing Manager works with cross functional team members to develop, deliver and optimize consumer focused strategies and programs. They are responsible for all things brand and ensure it’s excellence across all consumer initiatives including positioning, campaigns, e-commerce, and more. 

A successful candidate will have experience rooted in strategy and bringing work to market. The ideal candidate will be able to balance business priorities with brand excellence. A keen interest in brand, strategy, analytics and media trends is required.

The Senior Brand Marketing Manager reports to the VP, Brand Marketing and is highly collaborative with the in-house creative and growth teams.

Responsibilities

• Develop and execute marketing strategies, including brand strategy, campaigns, promotions and other initiatives to build brand awareness and drive sales revenue.

• Lead day to day management of key brand initiatives to drive awareness and engagement.

• Manage and prioritize multiple projects from kick-off to completion, including the strategy, creative development, deployment and optimization.

• Ability to manage multiple projects simultaneously leading cross functional stakeholders.

• Monitor results, provide optimization strategies, and implement changes as necessary.

• Manage Brand Manager(s) and oversee acquisition and lifecycle brand communications

• Work with ecommerce team.

• Create, communicate and execute an ongoing brand roadmap.

• Assist in creating and managing brand marketing budget.

• Champion the brand and customer at all times.

• Create strong relationships and build trust with cross-functional teams and leadership.

• Work with external vendors and freelancers to execute as needed.

Requirements

• 6+ years of brand management/marketing experience.

• Experience working at ecommerce driven brands and/or agencies.

• Experience with advertising/ad creation (paid ads, email, paid social).

• Strong strategic and analytical skills.

• Love of all things brand and high attention to detail.

• Strong organizational and project management skills with ability to multitask.

• Exceptional communication skills, both verbal and written.

• Strong sense of ownership, urgency, and drive.

• Positive attitude and ability to manage change, thrive in a fast-paced environment, work though ambiguity, and prioritize projects based on business needs.

Perks & Benefits

• Fully remote work experience, including a one-time allowance for home office setup

• Comprehensive medical, dental, and vision package, including FSA program

• 401K with 50% match

• Flexible PTO

• Two company-wide wellness breaks every day

• Free lunch on us every Tuesday and Thursday via Seamless/Grubhub

• Monthly wellness stipend

• Monthly work from home stipend

• Monthly cell phone stipend

• Annual learning & development stipend

• Virtual happy hours, yoga, and meditation sessions throughout the year

• Free meditation app membership (Headspace)

• Free Nutrafol subscription

• Pet insurance and benefit programs

California residents may review our CCPA notice here.