Marketing Operations Lead

Are you passionate about helping millions of small businesses communicate better?

Are you excited about the possibilities of data, technologies, and automations to improve customer acquisition, and business impact?

OpenPhone is building a business phone that people really want to use. We're a startup challenging stodgy incumbents with a new kind of business phone that is simple and delightful to use, and we need to get it in the hands of more people.

As our first Marketing Ops Lead you'll play a key role in ensuring our marketing technology is customized to the needs of marketing/growth, as well as set up to ensure effective data quality. You will be responsible for the development and implementation of MarTech platforms and automation strategies through various marketing technologies.

Here are some things you'll do:

• Own the marketing operations roadmap, ensuring marketing technology is evaluated, selected, implemented, and customized to meet the needs of the marketing department

• Partner with our Data Analytics team to ensure the marketing department can correctly report on customer acquisition costs, the payback period, and long-term value segments by marketing acquisition tactic.

• Help build, maintain and document Marketing Operations best practices for the lead lifecycle, attribution/reporting, lead scoring, lead routing, and campaign management

• Track and report on the entire marketing funnel including volume, velocity, conversion state-to-stage, and average value; make sure funnel measures can be analyzed by key dimensions such as industry, geo, and persona

• Make data-driven recommendations that will lead to better campaign execution and higher team productivity

• Continually work to simplify systems and bad processes, avoiding customization bloat and over-engineered processes.

You should have the following skills or experience:

• 6+ years of experience in Marketing Operations or Technology working with tools like Customer.io, Contentful, and Salesforce

• Direct experience in the enterprise software industry and SaaS

• Strong leadership presence

• Balance of strategic vision and tactical execution

• Demonstrated experience designing an innovative marketing technology stack

• Experience with Rest APIs, JavaScript, React/SPA, Google Tag Manager, Analytics, Mode, HTML, and CSS

• Excellent planning, organizational and project management skills

• Passionate about leveraging technology and data to aid your day-to-day execution

• An experimental mindset, a desire to learn, and a willingness to try new things

• Bonus: Proficiency in SQL

There's no such thing as a 'perfect' candidate. We're looking for an optimist with grit and determination, who is excited to face the challenges of a growing startup. OpenPhone is the type of company where you can grow, and we encourage you to apply to us even if you don't 100% match the exact candidate description.

About OpenPhone

OpenPhone is a new type of business phone. Our mission is to help people communicate better and be more productive.

We’re backed by Y Combinator and the best venture firms including Tiger Global, Craft Ventures, Slow Ventures, Kindred Ventures, and others. We're serving thousands of businesses around the world and growing quickly. We take a lot of pride in providing an exceptional customer experience and a product people love. Our customers rated us #1 on all possible categories on G2 Crowd.

We're a distributed team working from around the world - San Francisco, Seattle, Ottawa, Moscow, Manila, Sydney, and many more.

We are committed to creating an inclusive workplace that values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.