General Counsel

About the Role

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The Opportunity:

We're seeking a sharp, proactive and a US bar holder General Counsel to strengthen our in-house legal function across three distinct workstreams: a Top 5 direct-to-consumer e-commerce brand, a family office deploying capital into hedge funds, and cross-border legal structuring across multiple international jurisdictions. You'll report directly to the CEO, manage outside counsel relationships across your domains, and own key legal surfaces across the business from FTC compliance and consumer protection to fund subscriptions, custody protocols, and cross-border asset structuring. This is not a support role. You'll own critical legal domains that require dedicated senior focus.

Your Trajectory Here:

This isn't a static role. Legal leaders at Puffy can expand into:

• Chief Legal Officer — Full C-suite ownership across all entities

• Cross-functional leadership roles — Strategy, operations, or corporate development

What takes 4-5 years elsewhere happens in 1-2 here.

Who You'll Work With:

You'll collaborate daily with:

• CEO — Direct reporting line, strategic legal counsel on all business decisions

• Department Heads — Partner across e-commerce, marketing, and investment teams on compliance, contracts, and fund documentation

Our team includes alumni from Apple, Deutsche Bank, Deloitte to name a few.

What You'll Own:

E-Commerce & Corporate

• Proactively audit all consumer-facing legal surfaces: checkout flows, terms of service, arbitration clauses, pricing compliance, FTC endorsement guidelines, and applicable state consumer protection statutes

• Monitor the DTC regulatory landscape and flag changes that could create business exposure

• Coordinate with outside counsel on potential litigation, consumer disputes, and regulatory inquiries

• Review and manage commercial contracts including retail partnerships, vendor agreements, and affiliate terms

• Support due diligence processes and corporate transactions as needed

• Ensure ongoing legal compliance across all business operations; identify gaps before they become liabilities

Family Office & Investment Team

• Review and negotiate hedge fund subscription agreements, side letters, and LP terms before capital deployment

• Manage custody documentation and bank relationships; ensure counterparty instructions, authorized signatories, and transfer protocols are current and enforced

• Handle loan facility renewals, covenant compliance monitoring, and related documentation

• Coordinate with investment team leadership on regulatory filings and fund-level legal issues

• Conduct quarterly review of all fund documentation, redemption terms, gate provisions, and counterparty risk

• Maintain and enforce investment security protocols: authorized account whitelists, multi-party verification, and transfer controls

Personal Legal Matters

• Asset protection structuring across multiple international jurisdictions

• Personal dispute management and litigation oversight

• Contract review for personal transactions

• Coordination with estate/succession planning advisors

• Immigration, residency, and tax structuring coordination with relevant specialists

Proactive Accountability

• Deliver a Monthly Legal Exposure Audit: written memo covering all active matters, upcoming deadlines, identified risks, and proactive recommendations across all three workstreams

• Conduct Quarterly Compliance Sweeps on all e-commerce legal surfaces against current federal and state regulations

• Conduct Quarterly Fund Documentation Reviews across all subscriptions, custody arrangements, loan covenants, and counterparty protocols

• 90-Day Proactivity: Within the first 90 days, independently identify and flag at least five material legal risks or improvement areas that were not assigned

What You Bring:

Must Haves

• JD from an accredited law school; barred in at least one U.S. jurisdiction

• 5–10 years of legal experience, ideally a mix of law firm and in-house roles

• Demonstrated ability to manage multiple outside counsel relationships simultaneously

• Comfort operating as a sole legal resource with no legal team to lean on

• AI fluency: actively uses AI tools (Claude, ChatGPT, or equivalent) for legal research, drafting, and risk identification — this will be tested during the interview process

• Proven track record of proactively identifying legal risks that were not assigned

• Comfort working across multiple international jurisdictions and coordinating cross-border legal work

• Independent judgment — you act on what you see, not what you're told to look at

Nice to Haves

• Background in corporate/commercial law at a mid-market or BigLaw firm before transitioning in-house

• Exposure to fund finance, LP agreements, or NAV-based lending

• Familiarity with consumer protection law (FTC, state-level statutes) or DTC e-commerce regulatory environment

• Experience supporting corporate transactions or due diligence processes

• High-net-worth or family office client experience

Next Steps:

Click "Apply" to start your application today!