Marketing Manager, AI-First

Remote Global | Reports to the Director of Marketing | Up to USD $143,000 total annual cash compensation

Own campaign strategy and strategic growth partnerships for a $1B+ e-commerce brand. Turn consumer insights into creative ideas that drive growth.

The Opportunity

You will own consumer research and campaign strategy for Puffy, turning customer needs, buying behavior, and market trends into campaign ideas, creative briefs, and scripts that support our D2C e-commerce growth. Reporting to the Director of Marketing, you'll work with creative and paid channel teams to bring those ideas to market and use performance feedback to inform what comes next.

Your secondary focus will be strategic partnerships for growth, developing opportunities, coordinating partner activities, and reviewing performance with marketing leadership.

What You'll Own

Own consumer research and campaign strategy

• Research consumer needs, preferences, buying patterns, competitor messaging, and market trends.
• Translate findings into campaign ideas, messaging angles, and creative strategies grounded in purchase motivations.
• Work with marketing leadership to prioritize ideas based on customer relevance, product fit, and growth objectives.

Build creative concepts and briefs with AI

• Use AI to explore campaign ideas, compare messaging approaches, and develop creative concepts.
• Turn selected ideas into actionable creative briefs and ad scripts that give our AI video generation, design, and content teams clear direction.
• Review and refine AI outputs for accuracy, brand alignment, and product fit. Include an AI review link with every creative proposal.

Connect creative delivery with performance

• Collaborate with creative teams to turn approved concepts, briefs, and scripts into performance marketing assets.
• Work with paid channel teams to align assets with campaign requirements and bring finished creative to market.
• Use audience response and performance feedback to refine messaging and guide future concepts and iterations.

Manage strategic partnerships for growth

• Research and evaluate partnership opportunities using AI-assisted analysis, verifying the evidence behind each recommendation.
• Manage selected exclusive strategic affiliate partnerships for high-impact projects.
• Coordinate partner activities and review performance with marketing leadership to inform next steps.

What You Bring

• 5+ years of marketing experience, including at least 2 years with D2C e-commerce brands.
• Experience limited to offline businesses or retail-store marketing does not meet this requirement.
• Ability to develop performance marketing campaign ideas and creative strategies informed by consumer insights.
• Understanding of digital advertising and demand generation, including how audience targeting, messaging, and creative work together across Meta and Google to build interest and drive purchases.
• Ability to research consumer preferences, buying patterns, and market trends, and translate findings into relevant messaging.
• Understanding of ad copywriting, scriptwriting, and creative concept development, with the ability to communicate clear direction to creative teams.
• Practical ability to use AI tools for research, ideation, creative briefs, and script development.
• Experience supporting strategic growth partnerships, including affiliate or publisher relationships.
• Ability to work independently, own assigned projects, and collaborate effectively with internal teams and external partners.

Additional advantages

• Experience with an online mattress brand. Candidates from other relevant D2C e-commerce brands will also be considered.

Your First 30 Days — Mapped Out For You

Week 1 — Land well: Meet your teammates, get familiar with Puffy's products and customers, and align with Himanshu on the role's priorities. Review current campaigns, creative workflows, and selected strategic partnerships.

Week 2 — Get the full picture: Explore consumer research, competitor messaging, and existing creative assets. Work with Suraj and Athul to understand available performance feedback and identify opportunities for new campaign ideas.

Week 3 — Start contributing: Develop your first research-backed campaign concepts and creative briefs using AI. Review them with Himanshu and the creative team, and begin coordinating assigned partnership activities.

Week 4 — Your first ship: Work with the team to move an agreed concept into production and prepare it for launch. Establish how you'll gather performance feedback and agree on the next priorities for creative development and partnerships.