Employer Branding Specialist

Who we are

Sendwave is on a mission to make sending funds to loved ones as easy and affordable as sending a text. What makes us stand out in a sea of similar apps? We deeply care about the diasporas and communities we serve — and that comes with a sense of connection to the markets we operate in. We strive to make life better for everyone who touches our product. That means recognizing and honoring the human experience behind sending money. We do that by remaining fee-free in most of our markets and offering round-the-clock customer care.

Our app is currently available in the United States, United Kingdom, Canada, and parts of Europe, and sends funds to 19 receiving countries for over 500,000 users. We currently have a 4.6-star rating on Trustpilot — people put their faith in us to deliver their money quickly, securely, and affordably. And we’re pretty darn proud of that.

How we work

What we’re most proud of though is our brilliant, creative, and tenacious team. Our remote-first workplace means you’ll be working with Sendwavers in Europe, Africa, South America, and the U.S. that all share a core set of Sendwave values. What exactly are those values? Glad you asked.

1. Prioritize fearlessly.
   There will always be more problems to solve and opportunities to pursue than we have the capacity for. We’re not afraid to say no and are willing to let fires burn, knowing that to win we must discern and execute decisively on the vital few rather than the important many.

2. Take full ownership of the outcomes we’re responsible for.
   Our job is not to do what we can to solve a problem. It's to ensure that problem is solved. If an attempt to solve a problem doesn't work, we seek an alternative. If we need help, we request it, and, if necessary, demand it.

3. Forge a diverse team and inclusive culture.
   We believe the challenges we’re addressing will be best met by a truly global, diverse team, working together. We’re not naive to the systemic bias and discrimination that make this easier said than done, so we check our egos, listen deeply, and measure progress towards making this a fundamental part of our success.

4. Maximize our rate of learning.
   We view projects as ever-evolving drafts and welcome opportunities to discover that what we had in mind won't work so we can move to an even better end state. Most importantly, we do this fast. The faster we run these loops — as a company and individuals — the faster we’ll achieve our mission.

5. Embrace embarrassing honesty from ourselves and others.
   We function best when we're open and honest with one another — especially about our challenges and doubts. We lean into uncomfortable conversations and support our colleagues when they do the same.

6. Maximize energy, not time spent.
   We measure our own and others’ contributions by objectives reached, not time spent. Living a full life outside of work is necessary for high achievement over the long term.

Your key areas of focus :

1. Create and implement - across Sendwave and WorldRemit - global talent brand road maps, Employee Value Propositions, and go-to-market strategies, including driving specific recruitment campaigns.

2. Develop effective digital marketing strategies and deploy them across all social media accounts, recruiting platforms, and marketing campaigns:

   1. Craft compelling content and deploy it across recruiting channels including careers sites, employer marketing sites, social media, event collateral, and more.

   2. Track ROI leveraging various analytical means, and relentlessly iterate to improve.

3. Partner closely with Marketing teams, to align on talent brand opportunities across campaigns, events, and sponsorships.

4. Optimize our CRM usage including building Talent Communities and ensuring recruitment teams are set up to nurture effectively:

   1. Analyze the success of campaigns and make data-driven decisions to optimize campaign performance.

   2. Map the candidate's journey and determine the best opportunities to maximize messaging and impact.

5. Create synergies amongst the Talent brand team - and across Sendwave and WorldRemit - to maximize the impact of your overall strategy.

6. Oversee selection, implementation, and maintenance of employer brand tools including careers sites.

In your first few months you’ll:

1. Research and network internally across both brands, to gain a deep understanding of our values and unique proposition.

2. Develop your road maps - in close collaboration across Talent & Culture and other departments - and roll out an employer branding strategy - relentlessly tracking ROI and iterating.

3. Develop and manage targeted employer branding campaigns from concept generation to execution that align with short and long-term hiring priorities, track, measure, and report on campaign results.

4. Support all talent marketing needs such as content curation, social media planning, and execution, employee advocacy generation, website development, recruiting insights, market research & more.

5. Create and recommend new digital and social media strategies that align with our brands and provide a competitive advantage in the marketplace.

What you bring to the table:

• Previous experience developing employer brand strategies alongside recruiting and/or growth departments.

• Knowledge of recruiting channels, job boards, and employer brand sites that support hiring, including CRM platforms. Versed with LinkedIn, Google Analytics/platforms to track ROI.

• Experience authoring content and owning marketing channels for content dissemination.

• Familiarity with planning and executing recruitment marketing events at a large scale.

• Intrinsic understanding of how to market to different talent demographics across departments, countries, and identities.

• Demonstrated ability to nurture strong partnerships across the company with key stakeholders.

• Excels at moving smoothly between audiences and adjusting priorities to maximize time with stakeholders.

• Experience scaling a global team.

Bonus points if you:

• Have experience leading employer branding within Technology environments.

• Are an advocate and genuine champion of DEI.

Keys details:

• Competitive Compensation + Equity

• Location:

  • Our company is 100% remote and has been since we were founded. Sendwave hires new team members in countries around the world. All of our roles are remote, however, some roles may carry specific location-based eligibility requirements. Our Recruiting team can help answer any questions about location as we move further into recruiting process. For this role, we are targeting candidates in the UK, Belgium, France, Poland, Germany, Kenya, Senegal, Canada, Costa Rica and the US.

• Major benefits:

  • Subsidized health insurance and retirement contribution matching (both vary from country to country)

  • 26 weeks of fully paid parental leave and subsidized fertility assistance

  • Unlimited vacation with a 20-day minimum requirement

  • $10,000 annual charitable donation matching

And best of all:

• Our team of over 400 employees, fully distributed across the world. We are working from coffee shops, homes, and coworking spaces — making us one of the larger fully distributed growth-stage startups in the world.

• Proud parents, community organizers, farmers, play in bands, teach yoga, YouTube influencers, former Olympians, and serial entrepreneurs.

• We collectively speak over twenty languages, including Akuapem, Amharic, Bengali, Ewe, Fante, Ga, Igbo, Kalenjin, Luganda, Oromo, Somali, Swahili, Wolof, Bulgarian, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hungarian, Irish, Italian, Latvian, Lithuanian, Maltese, Polish, Portuguese, Romanian, Slovak, Slovenian, Spanish and Swedish.

• Our new collaborators at WorldRemit, another remittance company. We recently joined forces, and we’re excited about the ways we can continue to provide the best service to our users.

Ready to apply?

Applications will be reviewed on a rolling basis. If interested, please submit your resume along with a cover letter highlighting why your experience demonstrates you meet the requirements of the role. Please also indicate the countries in which you have work authorization.

Confidence can sometimes hold us back from applying for a job. But we'll let you in on a secret: there's no such thing as a 'perfect' candidate. Sendwave is a place where everyone can thrive. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to wake up every day.