About Smalls

Smalls is a premium DTC cat food and cat lifestyle brand built on a single belief: the cats who matter most to their people deserve food that actually reflects that. We make fresh, human-grade food for cats, and we've spent eight years building a brand that looks and feels as considered as the product inside the bag.

The job

We're hiring a Product Manager to own how new customers discover, evaluate, and buy Smalls. This role sits right at the intersection of product and marketing — you'll treat our conversion funnel as your product, run experiments at high velocity, and think in terms of customer segments and experiences rather than just funnel steps. We're a lean team, so you'll also jump into platform work and whatever else needs doing when it’s the highest-leverage work.

What you'll own

Funnel ownership and experimentation: Own the conversion funnel from first site visit through first box. Find the friction, form hypotheses, ship improvements, and drive sustainable new-customer growth. You'll run our experimentation program at a high tempo — a prioritized backlog of A/B tests and landing page experiments, shipped constantly, with a real record of what won, what lost, and why.
Marketing and data partnership: Work the seam between marketing and product, partnering on our tracking and signals layer — attribution, pixel and event quality, MarTech tooling. Design for segments, not just steps, using behavior data and customer feedback to build experiences personalized to who someone is, not just where they are in the funnel.
Commerce evolution: Help shape how purchasing works at Smalls as we grow beyond subscription into one-time purchase and new commerce paths.
Platform and execution: Be a force multiplier — when a high-priority problem shows up, including platform or internal tooling work, scope it fast and drive it to completion, partnering closely with engineering on tradeoffs between speed, quality, and long-term maintainability.
End-to-end scope: CRO — on-site experience, LP testing, and the experimentation program — is yours start to finish, alongside MarTech tooling and the tracking/signals layer (with marketing), and e-commerce purchase paths, including one-time purchase as we evolve.

What we're looking for

Strong A/B testing track record; you think in hypotheses, not hunches
Understanding of marketing signals infrastructure — attribution, pixels, event quality — well enough to improve it, not just work around it
Experience running real CRO programs with LP testing; strong knowledge of e-commerce fundamentals (PDP, CLP, checkout)
Ability to learn fast, decide with partial information, and thrive with a broad remit
Strong executor — someone who drives projects, not just plans them
Background from a digitally native retailer with a strong digital product (not big tech)

Nice to have

Subscription DTC experience
Shopify familiarity
SQL/analytics tooling fluency (Heap, Segment)
Personalization or segmentation experience

The team you're joining

You'll partner closely with Marketing on tracking, attribution, and MarTech, and with Engineering on technical tradeoffs across speed, quality, and long-term maintainability. You'll report to the Sr. Director, Product. This is an individual contributor role with no direct reports — built for someone who wants ownership and impact, not headcount.

What you'll love about us

Mission-Driven Company: We love cats and we're here to make nine lives ten
People-Driven Company: We treat our people like people; we're committed to Smalls, and we work hard but also respect everyone's lives outside of work
Data-Driven Culture: We love using data to guide decision-making where appropriate, but we also know when to move quickly and go with our gut
Competitive Salary: Make some $$
Very Competitive Benefits: Fully paid Health, Vision, and Dental insurance. 4-day work week. Unlimited PTO
Fully Remote Office & Culture: Our team is spread across the US day to day, but we travel for department & company off-sites and retreats

Product Manager, Growth