Digital Marketing Manager

SmartFinancial offers smarter insurance products, delivered by people and powered by technology.

We are a technology company that’s shaking up the insurance industry one policy at a time. SmartFinancial has revolutionized the insurance-buying experience with a transparent insurance-technology platform that pairs people with the right insurance carrier.

Founded by a team of insurance and technology experts, SmartFinancial focuses on delivering measurable results and exceptional customer service. We provide a similar resource for insurance partners as they adopt the new technology platform to reach the right consumers. SmartFinancial operates an innovative real-time marketplace that gives insurance clients the ability to optimize marketing campaigns and maximize ROI.

We are looking for highly driven and analytical candidates to help drive paid customer acquisition part of our business. We are in the process of growing one of the largest insurance comparison search marketplaces as we raise the bar for our online exposure through paid and organic search channels. Digital Marketing Manager will own key advertising platforms and channels. In this role, you will be responsible for not only optimizing marketing campaigns but evolving our approach and analysis to these channels. We are seeking top Digital Marketers to become an integral part of our team!

Responsibilities:

• Develop and manage successful/profitable marketing campaigns targeting our CPA goals

• Uncover campaign scale and profit drivers

• Work with our analytics team to structure data to make optimizations against those drivers

• Analyze keywords, web traffic, and market trends to make data-based decisions

• Manage communications between technical and creative teams

• Analyze reporting, as well as partner insights, to recommend strategic improvements

• Collaborate with the growth and management team to manage user conversion and engagement with the goal of increasing traffic from various channels

Qualifications:

• Experience with affiliate management and digital marketing

• Familiarity with 3rd party CPC, CPL, and CPM platforms and networks

• Strong analytical thinking

• Excellent communication and organizational skills

What we offer: 

• Base plus commissions and performance bonuses

• Flexible working schedule

• 401k with company match

• Health insurance

• Employee referral bonus

• Advancement opportunities - we promote within

• Fun company atmosphere

What it's like to work at SmartFinancial:

• World-class training

• Be a part of a supportive and dedicated team

• Be able to have fun and work hard at the same time

• Work in a dynamic, energetic, and environment

We’re a team of dedicated people who are excited to come to work every day. SmartFinancial offers a fun and engaging company culture in which everyone is encouraged to share ideas and work together. We’re always looking for excited, dedicated people to join our team. SmartFinancial has been named one of the “Best Place to Work” in Orange County four years in a row!