Email Marketing Specialist

The Black Tux is reinventing the formalwear rental experience so people can show up at their best on the days that matter most. We design and manufacture modern rental suits and tuxedos that actually fit—made of 100% wool, ordered online, and delivered for free.

We are looking for an Email Marketing Specialist to manage our customer-facing messaging program and oversee its daily operations. We’re seeking someone who is passionate about marketing and understands the role email plays in it. In this role, you’ll be a key member of the Marketing team, using 1:1 marketing channels to engage customers in original ways, drive revenue, and build loyalty and brand equity.

What You'll Do

• Fully manage our email sender platform and CRM (Iterable), including audience segmentation and campaign organization.

• Own all facets of our email program, including lifecycle, promotional and transactional emails, with the goal of driving opens, clicks, and conversions across various audience segments.

• Own email content creation process, including email journey mapping, campaign conception, copy direction, creative brief creation, and development.

• Establish and execute an A/B testing program for improving email KPIs.

• Create a weekly/monthly reporting framework for our email program that generates data-driven recommendations for improving the program.

• Monitor and maintain email deliverability, and domain/IP health.

• Maintain email calendar for communicating campaign launches.

Who You Are

• 2+ years of email marketing and/or CRM experience

• Experience with Iterable, or an equivalent email sender / CRM platform

• Experience analyzing, troubleshooting, and solving email deliverability issues

• Ability to collaborate across teams, and be a team player

• An excellent problem solver, with a track record of finding solutions for problems

• Strong attention to detail

• Experience coding emails, using basic HTML and CSS

Perks and Benefits at The Black Tux

• We pay people equally and based on market compensation data

• We provide a 401(k) plan through Betterment 

• Our full-time employees receive stock options and have a stake in the company 

• We provide our full-time employees with Evergreen stock option grants every 2.5 years

• Our Health, dental and vision plans are competitive, and we cover 100% of employee coverage and 50% of dependents 

• Open vacation time 

• Monthly cell phone reimbursement

• TBT Women’s Group 

• TBT Diversity and Inclusion Group

• Paid maternity and paternity leave

• Apple equipment or whatever you need to be productive

• Monthly employee events and training 

• Free suit rentals

We're an equal opportunity employer to all. We interview and hire applicants of all backgrounds, orientations, expressions, and identities.

Our people are the most important asset to us. Our benefits, perks, pay and culture reflect this in every decision we make. If you want to learn more about us, check out our Culture Book. 

Notice to California Job Applicants disclosed here.